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Marcom Activation Coordinator, Madden NFL (Contractor)

Ubicación: Orlando, FL, USA

Aviso

Esta posición no está abierta.

Requisition Number: 155680

Position Title: Contingent

External Description:

Marcom Activation Coordinator, Madden NFL (Contractor)

The Madden NFL Coordinator represents Marcom Activation. S/he will be a core team member of the group responsible for the development, execution and measurement of the integrated omni-channel, consumer-facing Madden NFL marketing activations, with a focus on building player relationships and delivering on commercial goals worldwide.

Responsibilities

  • Consumer-facing marketing: Assist Sr. Marcom Activation Manager and Partnership Manager in coordinating the Madden NFL consumer-facing marketing activations across channels
  • Seamless player journeys in line with Madden NFL Story: Assists Sr. Marcom Activation Manager and Partnership Manager in execution of global marketing activations
  • Connect marketing activation with product and business deliverables: Organize and track campaign performance data delivered by Global Analytics & Insights team; partner with Sr. Marcom Activation Manager to ensure KPIs and data points are ready for all beats
  • Project Management: Manages day-to-day progress on channel activations including creative ideation, and content plans to ensure projects stay on story, on budget and on time
  • Agency Management: Helps manage supporting marketing agencies (where applicable)

Deliverables

  • Marketing Activation Roadmap Coordination: Along with the Sr. Marcom Activation Manager, accountable for coordinating the creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
  • Signature Initiatives: As a core member of the Madden NFL Marcom Activation team, accountable for contributing to the development of breakthrough global marketing programs applicable to all channels and markets
  • Establish Project Management Process: Work with Madden NFL Marcom Activation leadership to understand current landscape and develop process to track the progress and performance of all initiatives

Core Competencies

  • Adaptability: Embrace change and help others adjust. Modify approach according to context.  Actively seek to become comfortable in new environments or roles.
  • Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
  • Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
  • Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
  • Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

  • Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
  • Strong understanding of all areas of marketing to coordinate integrated omni-channel consumer-facing campaigns
  • Ability to execute effectively across a variety of projects at the same time
  • Adept at managing up and in partnership with a complex matrix of partners across regions.
  • Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Community / Marketing Title: Marcom Activation Coordinator, Madden NFL (Contractor)

Company Profile:

Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.

EEOText: EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano, o de cualquier otra característica protegida por ley. También consideramos candidatos cualificados con antecedentes penales, de acuerdo a la ley aplicable. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

Days Open: 140

Can this position be remote?:

EEO Employer Verbiage:

EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

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