Marcom Activation Coordinator, Madden NFL (Contractor)

Requisition Number: 155680

Position Title: Contingent

External Description:

Marcom Activation Coordinator, Madden NFL (Contractor)

The Madden NFL Coordinator represents Marcom Activation. S/he will be a core team member of the group responsible for the development, execution and measurement of the integrated omni-channel, consumer-facing Madden NFL marketing activations, with a focus on building player relationships and delivering on commercial goals worldwide.

Responsibilities

• Consumer-facing marketing: Assist Sr. Marcom Activation Manager and Partnership Manager in coordinating the Madden NFL consumer-facing marketing activations across channels
• Seamless player journeys in line with Madden NFL Story: Assists Sr. Marcom Activation Manager and Partnership Manager in execution of global marketing activations
• Connect marketing activation with product and business deliverables: Organize and track campaign performance data delivered by Global Analytics & Insights team; partner with Sr. Marcom Activation Manager to ensure KPIs and data points are ready for all beats
• Project Management: Manages day-to-day progress on channel activations including creative ideation, and content plans to ensure projects stay on story, on budget and on time
• Agency Management: Helps manage supporting marketing agencies (where applicable)

Deliverables

• Marketing Activation Roadmap Coordination: Along with the Sr. Marcom Activation Manager, accountable for coordinating the creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
• Signature Initiatives: As a core member of the Madden NFL Marcom Activation team, accountable for contributing to the development of breakthrough global marketing programs applicable to all channels and markets
• Establish Project Management Process: Work with Madden NFL Marcom Activation leadership to understand current landscape and develop process to track the progress and performance of all initiatives
  

Core Competencies

• Adaptability: Embrace change and help others adjust. Modify approach according to context.  Actively seek to become comfortable in new environments or roles.
• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
• Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

• Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
• Strong understanding of all areas of marketing to coordinate integrated omni-channel consumer-facing campaigns
• Ability to execute effectively across a variety of projects at the same time
• Adept at managing up and in partnership with a complex matrix of partners across regions.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Community / Marketing Title: Marcom Activation Coordinator, Madden NFL (Contractor)

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 140

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。