Marcom Activation Coordinator, Madden NFL (Contractor)

Requisition Number: 155680

Position Title: Contingent

External Description:

Marcom Activation Coordinator, Madden NFL (Contractor)

The Madden NFL Coordinator represents Marcom Activation. S/he will be a core team member of the group responsible for the development, execution and measurement of the integrated omni-channel, consumer-facing Madden NFL marketing activations, with a focus on building player relationships and delivering on commercial goals worldwide.

Responsibilities

• Consumer-facing marketing: Assist Sr. Marcom Activation Manager and Partnership Manager in coordinating the Madden NFL consumer-facing marketing activations across channels
• Seamless player journeys in line with Madden NFL Story: Assists Sr. Marcom Activation Manager and Partnership Manager in execution of global marketing activations
• Connect marketing activation with product and business deliverables: Organize and track campaign performance data delivered by Global Analytics & Insights team; partner with Sr. Marcom Activation Manager to ensure KPIs and data points are ready for all beats
• Project Management: Manages day-to-day progress on channel activations including creative ideation, and content plans to ensure projects stay on story, on budget and on time
• Agency Management: Helps manage supporting marketing agencies (where applicable)

Deliverables

• Marketing Activation Roadmap Coordination: Along with the Sr. Marcom Activation Manager, accountable for coordinating the creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
• Signature Initiatives: As a core member of the Madden NFL Marcom Activation team, accountable for contributing to the development of breakthrough global marketing programs applicable to all channels and markets
• Establish Project Management Process: Work with Madden NFL Marcom Activation leadership to understand current landscape and develop process to track the progress and performance of all initiatives
  

Core Competencies

• Adaptability: Embrace change and help others adjust. Modify approach according to context.  Actively seek to become comfortable in new environments or roles.
• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
• Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

• Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
• Strong understanding of all areas of marketing to coordinate integrated omni-channel consumer-facing campaigns
• Ability to execute effectively across a variety of projects at the same time
• Adept at managing up and in partnership with a complex matrix of partners across regions.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Community / Marketing Title: Marcom Activation Coordinator, Madden NFL (Contractor)

Company Profile:

Electronic Arts Inc. è un'azienda di software di intrattenimento interattivo leader globale. EA offre giochi, contenuti e servizi online per console collegate ad internet, personal computer, cellulari e tablet.

EEOText: EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare, anzianità o qualsiasi altra caratteristica protetta dalla legge. Considereremo anche i candidati qualificati con fedina penale sporca, in virtù delle leggi applicabili. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.

Days Open: 140

Can this position be remote?:

EEO Employer Verbiage:

EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare o anzianità. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.