Marcom Activation Coordinator, Madden NFL (Contractor)

Requisition Number: 155680

Position Title: Contingent

External Description:

Marcom Activation Coordinator, Madden NFL (Contractor)

The Madden NFL Coordinator represents Marcom Activation. S/he will be a core team member of the group responsible for the development, execution and measurement of the integrated omni-channel, consumer-facing Madden NFL marketing activations, with a focus on building player relationships and delivering on commercial goals worldwide.

Responsibilities

• Consumer-facing marketing: Assist Sr. Marcom Activation Manager and Partnership Manager in coordinating the Madden NFL consumer-facing marketing activations across channels
• Seamless player journeys in line with Madden NFL Story: Assists Sr. Marcom Activation Manager and Partnership Manager in execution of global marketing activations
• Connect marketing activation with product and business deliverables: Organize and track campaign performance data delivered by Global Analytics & Insights team; partner with Sr. Marcom Activation Manager to ensure KPIs and data points are ready for all beats
• Project Management: Manages day-to-day progress on channel activations including creative ideation, and content plans to ensure projects stay on story, on budget and on time
• Agency Management: Helps manage supporting marketing agencies (where applicable)

Deliverables

• Marketing Activation Roadmap Coordination: Along with the Sr. Marcom Activation Manager, accountable for coordinating the creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
• Signature Initiatives: As a core member of the Madden NFL Marcom Activation team, accountable for contributing to the development of breakthrough global marketing programs applicable to all channels and markets
• Establish Project Management Process: Work with Madden NFL Marcom Activation leadership to understand current landscape and develop process to track the progress and performance of all initiatives
  

Core Competencies

• Adaptability: Embrace change and help others adjust. Modify approach according to context.  Actively seek to become comfortable in new environments or roles.
• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
• Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

• Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
• Strong understanding of all areas of marketing to coordinate integrated omni-channel consumer-facing campaigns
• Ability to execute effectively across a variety of projects at the same time
• Adept at managing up and in partnership with a complex matrix of partners across regions.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

City:

State:

Community / Marketing Title: Marcom Activation Coordinator, Madden NFL (Contractor)

Company Profile:

Electronic Arts Inc. ist ein weltweit führender Anbieter interaktiver Unterhaltungssoftware. EA bietet Spiele, Inhalte und Online-Dienste für internetfähige Spielkonsolen, Personalcomputer, Mobiltelefone und Tablets an.

EEOText: EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand, Veteranenstatus oder anderer durch das Gesetz geschützte Charakteristiken getroffen. Wir berücksichtigen unter Einhaltung der geltenden rechtlichen Bestimmungen auch qualifizierte Kandidaten mit Vorstrafen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.

Days Open: 140

Can this position be remote?:

EEO Employer Verbiage:

EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand oder Veteranenstatus getroffen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.