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Senior Product Marketing Manager

Location: San Francisco, CA, USA

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This position is no longer open.

Requisition Number: 170639

Position Title: Product Manager II

External Description:

Team Overview:

The Product Marketing Team at Glu (subsidiary of EA) is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu’s games studios and central teams to deliver breakthrough experiences for players. We are passionate about our community and always look for new ways to engage them. We value collaboration, creative risk taking, and accountability. 

Role Overview:

As the Senior Product Marketing Manager, you will help to be responsible for driving organic top of funnel strategies for our lead growth products - Design Home and Covet Fashion. This is a highly data-driven role focused on growing visibility within the different app stores. This role will integrate closely with game studio, UA, creative development, data and analytics, lifecycle, and research teams to collaborate and drive growth plans for the game.

 

Key Responsibilities

  • Focus on strategic leadership for metadata optimization, outlining testing and execution plans to grow our games through ASO  
  • Manage & execute creative testing 
  • Lead appstore updates, making full use of all app store features (LiveOps Cards, InApp Event Cards, keyword updates, etc.) to align with liveops content and product goals.
  • Track, analyze, research and optimize keywords and rankings for our games, as well as conduct competitive analysis.
  • Support broader marketing team in ideating and executing key strategies, tracing impact back to key business KPIs
  • Collaborate with user acquisition on ASA strategies
  • Partner with Lifecycle Marketing to creative a cohesive new user journey 
  • Connect marketing activities to measurable results and make strategic decisions
  • Network and share learnings and expertise across growth org
  • Analyze competitive landscape and share insights with the team on key competitors and value proposition
  • Constantly test, optimize and analyze campaigns and projects based on key KPIs of retention and installs. Allocate time and resources appropriately

 

You’ll be a great fit for this role if you have:

 

  • 5 - 8 years of relevant product marketing/ASO/UA experience in mobile. Lifestyle and Mobile Games experience preferred. 
  • Experience working with consumer brands
  • Analytical mind with ability to spot patterns and trends
  • Strong excel capabilities - statistical knowledge preferred 
  • Ability to match your creative ideas with deep knowledge of digital measurement
  • Strong project management skills
  • User acquisition/performance marketing experience a plus
  • Comfortable working under tight deadlines
  • Able to quickly pivot and adjust plans in this dynamic industry
  • Self-starter and experience managing cross-functional programs
  • Ability to present and earn buy-in for projects with multiple stakeholders
  • Excellent communication and organizational skills

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Community / Marketing Title: Senior Product Marketing Manager

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 127

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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