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Senior Product Marketing Manager

Emplacement: San Francisco, California, United States

Postuler

Requisition Number: 170639

Position Title: Product Manager II

External Description:

Team Overview:

The Product Marketing Team at Glu (subsidiary of EA) is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu’s games studios and central teams to deliver breakthrough experiences for players. We are passionate about our community and always look for new ways to engage them. We value collaboration, creative risk taking, and accountability. 

Role Overview:

As the Senior Product Marketing Manager, you will help to be responsible for driving organic top of funnel strategies for our lead growth products - Design Home and Covet Fashion. This is a highly data-driven role focused on growing visibility within the different app stores. This role will integrate closely with game studio, UA, creative development, data and analytics, lifecycle, and research teams to collaborate and drive growth plans for the game.

 

Key Responsibilities

  • Focus on strategic leadership for metadata optimization, outlining testing and execution plans to grow our games through ASO  
  • Manage & execute creative testing 
  • Lead appstore updates, making full use of all app store features (LiveOps Cards, InApp Event Cards, keyword updates, etc.) to align with liveops content and product goals.
  • Track, analyze, research and optimize keywords and rankings for our games, as well as conduct competitive analysis.
  • Support broader marketing team in ideating and executing key strategies, tracing impact back to key business KPIs
  • Collaborate with user acquisition on ASA strategies
  • Partner with Lifecycle Marketing to creative a cohesive new user journey 
  • Connect marketing activities to measurable results and make strategic decisions
  • Network and share learnings and expertise across growth org
  • Analyze competitive landscape and share insights with the team on key competitors and value proposition
  • Constantly test, optimize and analyze campaigns and projects based on key KPIs of retention and installs. Allocate time and resources appropriately

 

You’ll be a great fit for this role if you have:

 

  • 5 - 8 years of relevant product marketing/ASO/UA experience in mobile. Lifestyle and Mobile Games experience preferred. 
  • Experience working with consumer brands
  • Analytical mind with ability to spot patterns and trends
  • Strong excel capabilities - statistical knowledge preferred 
  • Ability to match your creative ideas with deep knowledge of digital measurement
  • Strong project management skills
  • User acquisition/performance marketing experience a plus
  • Comfortable working under tight deadlines
  • Able to quickly pivot and adjust plans in this dynamic industry
  • Self-starter and experience managing cross-functional programs
  • Ability to present and earn buy-in for projects with multiple stakeholders
  • Excellent communication and organizational skills

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Community / Marketing Title: Senior Product Marketing Manager

Company Profile:

Electronic Arts Inc. est un des chefs de file mondiaux sur le marché du divertissement numérique interactif. EA propose des jeux, contenus et services en ligne pour ordinateurs, téléphones portables, tablettes électroniques et consoles avec accès Internet.

EEOText: EA est un employeur qui offre l'égalité d'accès à l'emploi. Toutes les décisions d'emploi sont prises sans prendre en considération les critères de race, couleur de la peau, origine ethnique, descendance, sexe, genre, identité ou expressions de genre, orientation sexuelle, âge, de nature génétique, religion, invalidité, état de santé, grossesse, situation matrimoniale, situation familiale, état d'ancien combattant, ou encore toute autre caractéristique protégée par la loi. Nous tiendrons aussi compte des candidats qualifiés à l'emploi possédant un casier judiciaire, en vertu de la loi en vigueur. EA veille aussi à procéder à des aménagements spéciaux en milieu de travail pour les candidats qualifiés et présentant une invalidité, tel que requis par la loi en vigueur.

Date Opened: 2021-12-14 06:55:12.807

EEO Employer Verbiage:

EA est un employeur qui offre l'égalité d'accès à l'emploi. Toutes les décisions d'emploi sont prises sans prendre en considération les critères de race, couleur de la peau, origine ethnique, descendance, sexe, genre, identité ou expressions de genre, orientation sexuelle, âge, de nature génétique, religion, invalidité, état de santé, grossesse, situation matrimoniale, situation familiale ou état d'ancien combattant. EA veille aussi à procéder à des aménagements spéciaux en milieu de travail pour les candidats qualifiés et présentant une invalidité, tel que requis par la loi en vigueur.

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