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Senior Product Marketing Manager

Location: San Francisco, California, United States

지원

Requisition Number: 170639

Position Title: Product Manager II

External Description:

Team Overview:

The Product Marketing Team at Glu (subsidiary of EA) is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu’s games studios and central teams to deliver breakthrough experiences for players. We are passionate about our community and always look for new ways to engage them. We value collaboration, creative risk taking, and accountability. 

Role Overview:

As the Senior Product Marketing Manager, you will help to be responsible for driving organic top of funnel strategies for our lead growth products - Design Home and Covet Fashion. This is a highly data-driven role focused on growing visibility within the different app stores. This role will integrate closely with game studio, UA, creative development, data and analytics, lifecycle, and research teams to collaborate and drive growth plans for the game.

 

Key Responsibilities

  • Focus on strategic leadership for metadata optimization, outlining testing and execution plans to grow our games through ASO  
  • Manage & execute creative testing 
  • Lead appstore updates, making full use of all app store features (LiveOps Cards, InApp Event Cards, keyword updates, etc.) to align with liveops content and product goals.
  • Track, analyze, research and optimize keywords and rankings for our games, as well as conduct competitive analysis.
  • Support broader marketing team in ideating and executing key strategies, tracing impact back to key business KPIs
  • Collaborate with user acquisition on ASA strategies
  • Partner with Lifecycle Marketing to creative a cohesive new user journey 
  • Connect marketing activities to measurable results and make strategic decisions
  • Network and share learnings and expertise across growth org
  • Analyze competitive landscape and share insights with the team on key competitors and value proposition
  • Constantly test, optimize and analyze campaigns and projects based on key KPIs of retention and installs. Allocate time and resources appropriately

 

You’ll be a great fit for this role if you have:

 

  • 5 - 8 years of relevant product marketing/ASO/UA experience in mobile. Lifestyle and Mobile Games experience preferred. 
  • Experience working with consumer brands
  • Analytical mind with ability to spot patterns and trends
  • Strong excel capabilities - statistical knowledge preferred 
  • Ability to match your creative ideas with deep knowledge of digital measurement
  • Strong project management skills
  • User acquisition/performance marketing experience a plus
  • Comfortable working under tight deadlines
  • Able to quickly pivot and adjust plans in this dynamic industry
  • Self-starter and experience managing cross-functional programs
  • Ability to present and earn buy-in for projects with multiple stakeholders
  • Excellent communication and organizational skills

City:

State:

Remote?: 0

Community / Marketing Title: Senior Product Marketing Manager

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Date Opened: 2021-12-14 06:55:12.807

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

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