Lifecycle Coordinator

Requisition Number: 173322

Position Title: Associate Lifecycle Marketing Specialist

External Description:

Job Title  

Lifecycle Coordinator, Lifecycle Marketing

Summary

The Lifecycle Marketing team's primary goal is to build personalized 1:1 relationships with our players to keep them engaged and loyal to EA. 

Job Description

The Lifecycle Coordinator will play an important role on the Sports Lifecycle Marketing team by working with the Lifecycle Sr Specialist to help design cohesive and seamless player journeys, connecting multiple channels, such as email, in-game, web and mobile, to work together to personalize a player's experience across EA's Network. 

The Lifecycle Coordinator will focus on EA SPORTS Titles, working with teams to implement messaging for the expressed purpose of improving player experiences and driving player progression.

Reporting to the Lifecycle Sr Specialist. This role will be based at EA Vancouver. 

Responsibilities of this role include: 

• Work with the Sr Specialist, Lifecycle Marketing to help determine when, where and what content our players see at important moments in their personal progression.
• Support the Sr Specialist to manage content calendar, content briefs, content forecasting and content approvals & proofing.
• Support the Sports Lifecycle team to come up with new ways to increase the lifetime value of our players.
• Use data and analytics to create new content ideas and approaches
• Manage multi-channel reporting and monitor email audience health. Identify opportunities to increase our email audience reach.
• Ensure analysis is leading to meaningful change across evergreen and campaign-based content.
• Follow content, social, and digital trends and best practices within and outside the gaming industry.

Desired Skills and Experience 

• 2+ years of experience in CRM, engagement/lifecycle marketing that can include one of the following:
• Digital channel
• Database-driven marketing
• Subscription services
• Passion for Sports. Interest in other sports such as the NHL/NFL/UFC is useful.
• Interested in video games.
• Ability to clearly articulate vision and implement plans.
• Knowledge of online metrics, email metrics and best practices.
• Bachelor's Degree or equivalent experience required. Degree in Marketing, Communications, Business or Economics.

City:

State:

Community / Marketing Title: Lifecycle Coordinator

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 70

Can this position be remote?: 0

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。