Lifecycle Coordinator

Requisition Number: 173322

Position Title: Associate Lifecycle Marketing Specialist

External Description:

Job Title  

Lifecycle Coordinator, Lifecycle Marketing

Summary

The Lifecycle Marketing team's primary goal is to build personalized 1:1 relationships with our players to keep them engaged and loyal to EA. 

Job Description

The Lifecycle Coordinator will play an important role on the Sports Lifecycle Marketing team by working with the Lifecycle Sr Specialist to help design cohesive and seamless player journeys, connecting multiple channels, such as email, in-game, web and mobile, to work together to personalize a player's experience across EA's Network. 

The Lifecycle Coordinator will focus on EA SPORTS Titles, working with teams to implement messaging for the expressed purpose of improving player experiences and driving player progression.

Reporting to the Lifecycle Sr Specialist. This role will be based at EA Vancouver. 

Responsibilities of this role include: 

• Work with the Sr Specialist, Lifecycle Marketing to help determine when, where and what content our players see at important moments in their personal progression.
• Support the Sr Specialist to manage content calendar, content briefs, content forecasting and content approvals & proofing.
• Support the Sports Lifecycle team to come up with new ways to increase the lifetime value of our players.
• Use data and analytics to create new content ideas and approaches
• Manage multi-channel reporting and monitor email audience health. Identify opportunities to increase our email audience reach.
• Ensure analysis is leading to meaningful change across evergreen and campaign-based content.
• Follow content, social, and digital trends and best practices within and outside the gaming industry.

Desired Skills and Experience 

• 2+ years of experience in CRM, engagement/lifecycle marketing that can include one of the following:
• Digital channel
• Database-driven marketing
• Subscription services
• Passion for Sports. Interest in other sports such as the NHL/NFL/UFC is useful.
• Interested in video games.
• Ability to clearly articulate vision and implement plans.
• Knowledge of online metrics, email metrics and best practices.
• Bachelor's Degree or equivalent experience required. Degree in Marketing, Communications, Business or Economics.

City:

State:

Community / Marketing Title: Lifecycle Coordinator

Company Profile:

Electronic Arts Inc. è un'azienda di software di intrattenimento interattivo leader globale. EA offre giochi, contenuti e servizi online per console collegate ad internet, personal computer, cellulari e tablet.

EEOText: EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare, anzianità o qualsiasi altra caratteristica protetta dalla legge. Considereremo anche i candidati qualificati con fedina penale sporca, in virtù delle leggi applicabili. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.

Days Open: 70

Can this position be remote?: 0

EEO Employer Verbiage:

EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare o anzianità. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.