Lifecycle Coordinator

Requisition Number: 173322

Position Title: Associate Lifecycle Marketing Specialist

External Description:

Job Title  

Lifecycle Coordinator, Lifecycle Marketing

Summary

The Lifecycle Marketing team's primary goal is to build personalized 1:1 relationships with our players to keep them engaged and loyal to EA. 

Job Description

The Lifecycle Coordinator will play an important role on the Sports Lifecycle Marketing team by working with the Lifecycle Sr Specialist to help design cohesive and seamless player journeys, connecting multiple channels, such as email, in-game, web and mobile, to work together to personalize a player's experience across EA's Network. 

The Lifecycle Coordinator will focus on EA SPORTS Titles, working with teams to implement messaging for the expressed purpose of improving player experiences and driving player progression.

Reporting to the Lifecycle Sr Specialist. This role will be based at EA Vancouver. 

Responsibilities of this role include: 

• Work with the Sr Specialist, Lifecycle Marketing to help determine when, where and what content our players see at important moments in their personal progression.
• Support the Sr Specialist to manage content calendar, content briefs, content forecasting and content approvals & proofing.
• Support the Sports Lifecycle team to come up with new ways to increase the lifetime value of our players.
• Use data and analytics to create new content ideas and approaches
• Manage multi-channel reporting and monitor email audience health. Identify opportunities to increase our email audience reach.
• Ensure analysis is leading to meaningful change across evergreen and campaign-based content.
• Follow content, social, and digital trends and best practices within and outside the gaming industry.

Desired Skills and Experience 

• 2+ years of experience in CRM, engagement/lifecycle marketing that can include one of the following:
• Digital channel
• Database-driven marketing
• Subscription services
• Passion for Sports. Interest in other sports such as the NHL/NFL/UFC is useful.
• Interested in video games.
• Ability to clearly articulate vision and implement plans.
• Knowledge of online metrics, email metrics and best practices.
• Bachelor's Degree or equivalent experience required. Degree in Marketing, Communications, Business or Economics.

City:

State:

Community / Marketing Title: Lifecycle Coordinator

Company Profile:

Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.

EEOText: EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano, o de cualquier otra característica protegida por ley. También consideramos candidatos cualificados con antecedentes penales, de acuerdo a la ley aplicable. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

Days Open: 70

Can this position be remote?: 0

EEO Employer Verbiage:

EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.