Sr Marketing & Communications Strategist - Mobile

Requisition Number: 169207

Position Title: Contingent

External Description:

EA is looking for a Sr Marketing & Communications Strategist to work across our portfolio of mobile games, including Battlefield Mobile. We are seeking an inspiring and insight-driven thinker with a background in crafting mobile marketing strategy across different channels and asset formats.

This role will report into our Director of Marcom Strategy across the Battlefield franchise.

Responsibilities:

• Craft marketing campaign strategies for our mobile games and write creative briefs to guide marketing assets and activities across launch and live service campaigns
• Articulate and plan content ecosystems, consumer journeys, and connections plans across our paid, owned, and earned channels
• Partner with our Brand Management and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
• Partner with Brand Marketing and cross-functional teams to ensure quality and integrated execution of the strategy
• Interpret quant and qual insights from a variety of sources, and implement that thinking into our marketing strategies, including audience development, setting marketing objectives and identifying testing opportunities
• Collaborate with our internal CDs and copywriters and help manage external agencies to develop the creative platform assets for our mobile games
• Work with Brand Marketing and analytics teams to determine the KPIs that measure the performance of content, campaign activities, and franchise health

Qualifications:

• 5+ years in a strategy or planning role within an advertising agency, media agency, gaming or entertainment industries
• You have experience crafting and testing mobile marketing strategy
• You have a strong understanding of integrated marketing campaigns
• You understand the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
• An ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms
• A basic understanding of performance marketing and User Acquisition campaigns
• Able to work with teams primarily in Pacific time zone, but also with oversight from European franchise leads

City:

State:

Community / Marketing Title: Sr Marketing & Communications Strategist - Mobile

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 57

Can this position be remote?: 1

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。