Sr Marketing & Communications Strategist - Mobile
Posizioni multiple: Los Angeles, CA, USA • Austin, TX, USA • Seattle, WA, USA • Redwood City, CA, USA
Avviso
Requisition Number: 169207
Position Title: Contingent
External Description:
EA is looking for a Sr Marketing & Communications Strategist to work across our portfolio of mobile games, including Battlefield Mobile. We are seeking an inspiring and insight-driven thinker with a background in crafting mobile marketing strategy across different channels and asset formats.
This role will report into our Director of Marcom Strategy across the Battlefield franchise.
Responsibilities:
- Craft marketing campaign strategies for our mobile games and write creative briefs to guide marketing assets and activities across launch and live service campaigns
- Articulate and plan content ecosystems, consumer journeys, and connections plans across our paid, owned, and earned channels
- Partner with our Brand Management and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
- Partner with Brand Marketing and cross-functional teams to ensure quality and integrated execution of the strategy
- Interpret quant and qual insights from a variety of sources, and implement that thinking into our marketing strategies, including audience development, setting marketing objectives and identifying testing opportunities
- Collaborate with our internal CDs and copywriters and help manage external agencies to develop the creative platform assets for our mobile games
- Work with Brand Marketing and analytics teams to determine the KPIs that measure the performance of content, campaign activities, and franchise health
Qualifications:
- 5+ years in a strategy or planning role within an advertising agency, media agency, gaming or entertainment industries
- You have experience crafting and testing mobile marketing strategy
- You have a strong understanding of integrated marketing campaigns
- You understand the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
- An ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms
- A basic understanding of performance marketing and User Acquisition campaigns
- Able to work with teams primarily in Pacific time zone, but also with oversight from European franchise leads
City:
State:
Community / Marketing Title: Sr Marketing & Communications Strategist - Mobile
Company Profile:
Electronic Arts Inc. è un'azienda di software di intrattenimento interattivo leader globale. EA offre giochi, contenuti e servizi online per console collegate ad internet, personal computer, cellulari e tablet.
EEOText: EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare, anzianità o qualsiasi altra caratteristica protetta dalla legge. Considereremo anche i candidati qualificati con fedina penale sporca, in virtù delle leggi applicabili. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.
Days Open: 57
Can this position be remote?: 1
EEO Employer Verbiage:
EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare o anzianità. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.