Sr Marketing & Communications Strategist - Mobile

Requisition Number: 169207

Position Title: Contingent

External Description:

EA is looking for a Sr Marketing & Communications Strategist to work across our portfolio of mobile games, including Battlefield Mobile. We are seeking an inspiring and insight-driven thinker with a background in crafting mobile marketing strategy across different channels and asset formats.

This role will report into our Director of Marcom Strategy across the Battlefield franchise.

Responsibilities:

• Craft marketing campaign strategies for our mobile games and write creative briefs to guide marketing assets and activities across launch and live service campaigns
• Articulate and plan content ecosystems, consumer journeys, and connections plans across our paid, owned, and earned channels
• Partner with our Brand Management and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
• Partner with Brand Marketing and cross-functional teams to ensure quality and integrated execution of the strategy
• Interpret quant and qual insights from a variety of sources, and implement that thinking into our marketing strategies, including audience development, setting marketing objectives and identifying testing opportunities
• Collaborate with our internal CDs and copywriters and help manage external agencies to develop the creative platform assets for our mobile games
• Work with Brand Marketing and analytics teams to determine the KPIs that measure the performance of content, campaign activities, and franchise health

Qualifications:

• 5+ years in a strategy or planning role within an advertising agency, media agency, gaming or entertainment industries
• You have experience crafting and testing mobile marketing strategy
• You have a strong understanding of integrated marketing campaigns
• You understand the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
• An ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms
• A basic understanding of performance marketing and User Acquisition campaigns
• Able to work with teams primarily in Pacific time zone, but also with oversight from European franchise leads

City:

State:

Community / Marketing Title: Sr Marketing & Communications Strategist - Mobile

Company Profile:

Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.

EEOText: EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano, o de cualquier otra característica protegida por ley. También consideramos candidatos cualificados con antecedentes penales, de acuerdo a la ley aplicable. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

Days Open: 57

Can this position be remote?: 1

EEO Employer Verbiage:

EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.