Sr Marketing & Communications Strategist - Mobile

Requisition Number: 169207

Position Title: Contingent

External Description:

EA is looking for a Sr Marketing & Communications Strategist to work across our portfolio of mobile games, including Battlefield Mobile. We are seeking an inspiring and insight-driven thinker with a background in crafting mobile marketing strategy across different channels and asset formats.

This role will report into our Director of Marcom Strategy across the Battlefield franchise.

Responsibilities:

• Craft marketing campaign strategies for our mobile games and write creative briefs to guide marketing assets and activities across launch and live service campaigns
• Articulate and plan content ecosystems, consumer journeys, and connections plans across our paid, owned, and earned channels
• Partner with our Brand Management and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
• Partner with Brand Marketing and cross-functional teams to ensure quality and integrated execution of the strategy
• Interpret quant and qual insights from a variety of sources, and implement that thinking into our marketing strategies, including audience development, setting marketing objectives and identifying testing opportunities
• Collaborate with our internal CDs and copywriters and help manage external agencies to develop the creative platform assets for our mobile games
• Work with Brand Marketing and analytics teams to determine the KPIs that measure the performance of content, campaign activities, and franchise health

Qualifications:

• 5+ years in a strategy or planning role within an advertising agency, media agency, gaming or entertainment industries
• You have experience crafting and testing mobile marketing strategy
• You have a strong understanding of integrated marketing campaigns
• You understand the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
• An ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms
• A basic understanding of performance marketing and User Acquisition campaigns
• Able to work with teams primarily in Pacific time zone, but also with oversight from European franchise leads

City:

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Community / Marketing Title: Sr Marketing & Communications Strategist - Mobile

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 57

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.