Brand Manager, FC Partnerships (12 month TFT)

Requisition Number: 178534

Position Title: Associate Manager, Campaign Management

External Description:

The EA SPORTS Brand Partnerships Marketing Manager role supports one of our most-acclaimed sports franchises, EA SPORTS FC. Your primary focus will be to implement global Brand Marketing Partnerships in and out of game, applying processes and best practices to support partnership activations and readiness, daily operations and campaign tracking and measurement. You must support diverse groups of partners to coordinate complex implementations across multiple channels, supporting the execution of strategic Brand Marketing plans and motivated to keep the business on track with tasks that promote execution. This is your opportunity to collaborate with some of the biggest names and brands in sport and football culture. You will report to the Sr. Campaign Manager and work from Vancouver office (hybrid)

Responsibilities:

You will assist the Sr Manager, Brand (Campaign) in developing:

(a) important partnerships across all categories and brands to deploy complex marketing activations across several touchpoints and channels

(b) partnering with and manage internal CFX marketing teams' coordination and deployment of important assets.

(c) signature projects that serve as foundations for GTM plans.

You will lead brand and media partnership marketing activations alongside the Sr Manager, Brand (Campaign), including ownership of asset briefing, readiness and deployment; coordinate partner-driven campaigns, while being the primary contact for partners for our global campaigns

You will partner with the esports Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for our Football esports.

You will support esports Brand team on milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

You will lead important business operations and administrative responsibilities that allow global marketing campaigns, including partnering with Finance, Legal, and Business Affairs teams to create contracts, purchase orders, invoices, track budget and payment statuses, and help manage the activations guaranteed in partnership contracts.

You will partner with and coordinate multiple CFX team members, including connections with global franchise leads and regional leads, to ensure and communicate campaign beat status, including readiness and risks.

You will promote daily/weekly campaign tracking and readiness, including establishing meeting health, channel status updates, identification of risks/opportunities per campaign beat, and collaborating with CFX partners to prepare and solve obstacles in the GTM campaign.

You will lead campaign measurement and postmortems by assessing campaign effectiveness indicators, communicate insights and create a perspective on optimization for new and ongoing local and global campaigns.

Deliverables

• Partner activation and inventory tracker
• Daily/weekly/monthly calls/meetings with important partners
• Manage asset and rollout trafficking processes.
• Invoice management and financial tracking
• Update the marketing campaign tracker
• Postmortem reports and insights on campaign beats/signature projects

Requirements

• 3+ years working in a marketing or communications role.
• Experience working in a matrixed team environment characterized by interdependency.
• Maintain working relationships with teams and partners across departments, time zones and territories.
• Lead by influence. 

 

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Community / Marketing Title: Brand Manager, FC Partnerships (12 month TFT)

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 84

Can this position be remote?: 0

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.