User Acquisition Specialist
Ubicación: San Francisco, CA, USA
Aviso
Requisition Number: 168929
Position Title: Associate Brand Manager II
External Description:
What you'll be doing:
- Create and drive the company's growth plan for acquiring new players through focused, data driven, and ROI based mobile user acquisition strategies
- Communicate with product marketing and creative services to ensure existing creative performance results informs creative production
- Drive ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
- Track and analyze results to identify optimization opportunities to increase yield on ad spend
- Generate detailed weekly spend and performance reports around trends and key metrics specific to goals and present to studio leadership
- Master and exploit targeting and other tools of preferred partners to efficiently acquire ROI positive users
- Manage marketing budgets across product portfolios
- Source, evaluate and test new user acquisition channels to grow and diversify sources of traffic
You’ll be a great fit if you have:
- 1-3 years of relevant experience in user acquisition for mobile games or apps
- Bachelor's degree in math, engineering, economics, finance, business or other quantitative field required
- Advanced Excel skills; strong analytics background including data manipulation and pivot tables and data visualization
- Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis
- Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
- Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
- Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
- Experience managing large budgets for product launches
- Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
- Ability to work in a fast-paced environment
- Excellent communication skills
- Experience with SQL preferred but not necessary
City:
State:
Community / Marketing Title: User Acquisition Specialist
Company Profile:
Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.
EEOText: EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano, o de cualquier otra característica protegida por ley. También consideramos candidatos cualificados con antecedentes penales, de acuerdo a la ley aplicable. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.
Days Open: 107
Can this position be remote?: 0
EEO Employer Verbiage:
EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.