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User Acquisition Specialist

Location: San Francisco, CA, USA

Notice

This position is no longer open.

Requisition Number: 168929

Position Title: Associate Brand Manager II

External Description:

Overview
We are currently hiring a User Acquisition Specialist for our San Francisco headquarters.
 
You will be responsible for designing and executing customer acquisition campaigns via a variety of mobile channels to grow our player user base across all of our games. We have 5 studios: CrowdStar, Disney, GluPlay, GluSports and GluToronto and you'll be working with all of them to expand our player base. We're also releasing three highly anticipated games this year!

What you'll be doing:

    • Create and drive the company's growth plan for acquiring new players through focused, data driven, and ROI based mobile user acquisition strategies
    • Communicate with product marketing and creative services to ensure existing creative performance results informs creative production
    • Drive ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
    • Track and analyze results to identify optimization opportunities to increase yield on ad spend
    • Generate detailed weekly spend and performance reports around trends and key metrics specific to goals and present to studio leadership
    • Master and exploit targeting and other tools of preferred partners to efficiently acquire ROI positive users
    • Manage marketing budgets across product portfolios
    • Source, evaluate and test new user acquisition channels to grow and diversify sources of traffic

You’ll be a great fit if you have:

    • 1-3 years of relevant experience in user acquisition for mobile games or apps
    • Bachelor's degree in math, engineering, economics, finance, business or other quantitative field required
    • Advanced Excel skills; strong analytics background including data manipulation and pivot tables and data visualization
    • Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis
    • Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
    • Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
    • Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
    • Experience managing large budgets for product launches
    • Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
    • Ability to work in a fast-paced environment
    • Excellent communication skills
    • Experience with SQL preferred but not necessary 

City:

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Community / Marketing Title: User Acquisition Specialist

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 107

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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