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User Acquisition Specialist

Location: San Francisco, California, United States

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Requisition Number: 168929

Position Title: Associate Brand Manager II

External Description:

Overview
We are currently hiring a User Acquisition Specialist for our San Francisco headquarters.
 
You will be responsible for designing and executing customer acquisition campaigns via a variety of mobile channels to grow our player user base across all of our games. We have 5 studios: CrowdStar, Disney, GluPlay, GluSports and GluToronto and you'll be working with all of them to expand our player base. We're also releasing three highly anticipated games this year!

What you'll be doing:

    • Create and drive the company's growth plan for acquiring new players through focused, data driven, and ROI based mobile user acquisition strategies
    • Communicate with product marketing and creative services to ensure existing creative performance results informs creative production
    • Drive ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
    • Track and analyze results to identify optimization opportunities to increase yield on ad spend
    • Generate detailed weekly spend and performance reports around trends and key metrics specific to goals and present to studio leadership
    • Master and exploit targeting and other tools of preferred partners to efficiently acquire ROI positive users
    • Manage marketing budgets across product portfolios
    • Source, evaluate and test new user acquisition channels to grow and diversify sources of traffic

You’ll be a great fit if you have:

    • 1-3 years of relevant experience in user acquisition for mobile games or apps
    • Bachelor's degree in math, engineering, economics, finance, business or other quantitative field required
    • Advanced Excel skills; strong analytics background including data manipulation and pivot tables and data visualization
    • Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis
    • Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
    • Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
    • Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
    • Experience managing large budgets for product launches
    • Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
    • Ability to work in a fast-paced environment
    • Excellent communication skills
    • Experience with SQL preferred but not necessary 

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Remote?: 0

Community / Marketing Title: User Acquisition Specialist

Company Profile:

Electronic Arts Inc. este o companie de divertisment interactiv, lider la nivel mondial. EA oferă jocuri, conținut și servicii online pentru console conectate la Internet, calculatoare personale, telefoane mobile și tablete.

EEOText: EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial, statut de veteran sau orice altă caracteristică protejată de lege. De asemenea, acceptăm și candidaturi calificate din partea persoanelor cu cazier, în conformitate cu legislația aplicabilă. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.

Date Opened: 2021-10-07 20:32:22.873

EEO Employer Verbiage:

EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial sau statut de veteran. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.

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