User Acquisition Specialist
Location: San Francisco, CA, USA
Notice
Requisition Number: 168929
Position Title: Associate Brand Manager II
External Description:
What you'll be doing:
- Create and drive the company's growth plan for acquiring new players through focused, data driven, and ROI based mobile user acquisition strategies
- Communicate with product marketing and creative services to ensure existing creative performance results informs creative production
- Drive ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
- Track and analyze results to identify optimization opportunities to increase yield on ad spend
- Generate detailed weekly spend and performance reports around trends and key metrics specific to goals and present to studio leadership
- Master and exploit targeting and other tools of preferred partners to efficiently acquire ROI positive users
- Manage marketing budgets across product portfolios
- Source, evaluate and test new user acquisition channels to grow and diversify sources of traffic
You’ll be a great fit if you have:
- 1-3 years of relevant experience in user acquisition for mobile games or apps
- Bachelor's degree in math, engineering, economics, finance, business or other quantitative field required
- Advanced Excel skills; strong analytics background including data manipulation and pivot tables and data visualization
- Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis
- Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
- Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
- Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
- Experience managing large budgets for product launches
- Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
- Ability to work in a fast-paced environment
- Excellent communication skills
- Experience with SQL preferred but not necessary
City:
State:
Community / Marketing Title: User Acquisition Specialist
Company Profile:
Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。
EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。
Days Open: 107
Can this position be remote?: 0
EEO Employer Verbiage:
EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。