Sr Global Brand Marketing Manager

Requisition Number: 168651

Position Title: Sr Manager, Campaign Management

External Description:

At EA, our brand team is split into two functions: Brand Management and Brand Marketing. The two disciplines work hand-in-hand to create, launch and sustain growth for our games. The Brand Management function is the link to our studio and commercial teams as the drivers of the business, providing brand ownership, driving product and marketing differentiation and growth. The Brand Marketing team are responsible for taking our games to market as the leaders of integrated campaign planning and execution.

This role is part of our Brand Marketing function and will report to our Director of Brand Marketing. You will oversee our Action-Adventure and RPG genre, working across studios like BioWare and Motive and manage a small team. 

Responsibilities:

• Partner with cross functional teams to create integrated marketing plans through to execution, delivering on campaign goals and strategies.
• Partner with your Regional Counterparts to ensure the way we bring our games to market honors our Global Strategy and Brand.
• Create budget allocation and manage the deployment of annual franchise marketing budgets, informing optimization of investments throughout the year according to campaign and channel performance.
• Inform fiscal year budget allocations, update budget documents for quarterly estimates and drive monthly budget review meetings with stakeholders.
• Ensure cohesive collaboration among the Marketing team with key stakeholders, establishing communication touchpoints on weekly, monthly, and quarterly basis.
• Apply player, market and product insights, along with business objectives and strategies, to define marketing activation approach, tactics and KPIs.
• Oversee and develop a small team of direct reports.

Qualifications:

• 7+ years of cumulative experience in brand marketing.
• At least one year of experience leading global marketing teams at a senior level.
• You have a passion for entertainment – from movies, series, live events to games.
• Experience working in a matrixed, cross functional team environment.
• Ability to galvanize and influence stakeholders across disciplines, at all levels.

City:

State:

Community / Marketing Title: Sr Global Brand Marketing Manager

Company Profile:

Electronic Arts Inc. è un'azienda di software di intrattenimento interattivo leader globale. EA offre giochi, contenuti e servizi online per console collegate ad internet, personal computer, cellulari e tablet.

EEOText: EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare, anzianità o qualsiasi altra caratteristica protetta dalla legge. Considereremo anche i candidati qualificati con fedina penale sporca, in virtù delle leggi applicabili. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.

Days Open: 83

Can this position be remote?: 0

EEO Employer Verbiage:

EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare o anzianità. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.