Sr Global Brand Marketing Manager

Requisition Number: 168651

Position Title: Sr Manager, Campaign Management

External Description:

At EA, our brand team is split into two functions: Brand Management and Brand Marketing. The two disciplines work hand-in-hand to create, launch and sustain growth for our games. The Brand Management function is the link to our studio and commercial teams as the drivers of the business, providing brand ownership, driving product and marketing differentiation and growth. The Brand Marketing team are responsible for taking our games to market as the leaders of integrated campaign planning and execution.

This role is part of our Brand Marketing function and will report to our Director of Brand Marketing. You will oversee our Action-Adventure and RPG genre, working across studios like BioWare and Motive and manage a small team. 

Responsibilities:

• Partner with cross functional teams to create integrated marketing plans through to execution, delivering on campaign goals and strategies.
• Partner with your Regional Counterparts to ensure the way we bring our games to market honors our Global Strategy and Brand.
• Create budget allocation and manage the deployment of annual franchise marketing budgets, informing optimization of investments throughout the year according to campaign and channel performance.
• Inform fiscal year budget allocations, update budget documents for quarterly estimates and drive monthly budget review meetings with stakeholders.
• Ensure cohesive collaboration among the Marketing team with key stakeholders, establishing communication touchpoints on weekly, monthly, and quarterly basis.
• Apply player, market and product insights, along with business objectives and strategies, to define marketing activation approach, tactics and KPIs.
• Oversee and develop a small team of direct reports.

Qualifications:

• 7+ years of cumulative experience in brand marketing.
• At least one year of experience leading global marketing teams at a senior level.
• You have a passion for entertainment – from movies, series, live events to games.
• Experience working in a matrixed, cross functional team environment.
• Ability to galvanize and influence stakeholders across disciplines, at all levels.

City:

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Community / Marketing Title: Sr Global Brand Marketing Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 83

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。