Sr Global Brand Marketing Manager
複数の場所: Pasadena, CA, USA • Austin, TX, USA • Redwood City, CA, USA • Los Angeles, CA, USA • Vancouver, BC, Canada • Orlando, FL, USA • New York, USA
注意
Requisition Number: 168651
Position Title: Sr Manager, Campaign Management
External Description:
At EA, our brand team is split into two functions: Brand Management and Brand Marketing. The two disciplines work hand-in-hand to create, launch and sustain growth for our games. The Brand Management function is the link to our studio and commercial teams as the drivers of the business, providing brand ownership, driving product and marketing differentiation and growth. The Brand Marketing team are responsible for taking our games to market as the leaders of integrated campaign planning and execution.
This role is part of our Brand Marketing function and will report to our Director of Brand Marketing. You will oversee our Action-Adventure and RPG genre, working across studios like BioWare and Motive and manage a small team.
Responsibilities:
- Partner with cross functional teams to create integrated marketing plans through to execution, delivering on campaign goals and strategies.
- Partner with your Regional Counterparts to ensure the way we bring our games to market honors our Global Strategy and Brand.
- Create budget allocation and manage the deployment of annual franchise marketing budgets, informing optimization of investments throughout the year according to campaign and channel performance.
- Inform fiscal year budget allocations, update budget documents for quarterly estimates and drive monthly budget review meetings with stakeholders.
- Ensure cohesive collaboration among the Marketing team with key stakeholders, establishing communication touchpoints on weekly, monthly, and quarterly basis.
- Apply player, market and product insights, along with business objectives and strategies, to define marketing activation approach, tactics and KPIs.
- Oversee and develop a small team of direct reports.
Qualifications:
- 7+ years of cumulative experience in brand marketing.
- At least one year of experience leading global marketing teams at a senior level.
- You have a passion for entertainment – from movies, series, live events to games.
- Experience working in a matrixed, cross functional team environment.
- Ability to galvanize and influence stakeholders across disciplines, at all levels.
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Community / Marketing Title: Sr Global Brand Marketing Manager
Company Profile:
Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。
EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。
Days Open: 83
Can this position be remote?: 0
EEO Employer Verbiage:
EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。