Lifecycle Marketing Specialist - Apex Legends/Respawn (Contract Role)
Multiple Locations: Los Angeles, California, United States • Vancouver, British Columbia, Canada
Requisition Number: 165917
Position Title: Lifecycle Marketing Specialist
Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when experienced people have creative freedom, they'll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2, Star Wars™ Jedi: Fallen Order and Medal of Honor: Above and Beyond. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.
We are looking for a Lifecycle Marketing Specialist who will publish in-game messaging to our global network of players through enterprise level deployment systems across APEX Legends. You will help advise our strategic partners on messaging placement and scheduling approaches.
You will report to the Senior Specialist, Lifecycle Programming & Operations. This will be a 12 month contract position and the role will be based at Los Angeles or Vancouver (but with our Flexible Work Model, once we return to the office we would expect 2/3 days working from home, if desired).
What you’ll do...
- Publish content in-game for APEX Legends
- Troubleshoot in a highly visible environment
- Partner with teams to identify gaps in processes and to develop workflow enhancements
- Develop process documentation, best practices and identify opportunities to improve tools
- Develop a understanding of our player segmentation approach
- Support the Lifecycle Programming & Operations team with projects across in-game and email channels
Ideally, you also will have…
- 2 or more years experience in the Marketing Automation, CRM, marketing data, marketing technology, or Ad Tech fields
- Experience with content management systems, content programming or ad trafficking tools
- Expertise in quality control checks, in-depth troubleshooting
- Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love.
Community / Marketing Title: Lifecycle Marketing Specialist - Apex Legends/Respawn (Contract Role)
Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.
EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Date Opened: 2021-05-12 23:01:13.92
EEO Employer Verbiage:
We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers.
We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more.
Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.