Director Brand Marketing, Live Services & Growth

Requisition Number: 163682

Position Title: Director, Global Brand Management

External Description:

Director Brand Marketing, Live Services & Growth

We are looking for a motivated Director Brand Marketing who thinks outside of the box to lead live services and growth projects at EA SPORTS Tiburon in Orlando, Florida. This Director Brand Marketing role will create live service plans for Tiburon games, like Madden NFL, along with establishing creative growth programs.

Reporting to the Senior Brand Marketing Director at Tiburon, you will build foundational work and take the plans you create for live service and see them through to implementation. Your live service plans will be rooted in insights with a view of finding clear opportunities to enhance the Brand’s cultural relevance and ensure creative, new experiences for players.

Key Responsibilities:

• Increase success of post-launch revenue generated from live services. You will conceptualize and market live service plans for Tiburon franchises, like Madden NFL, and identify opportunities for new experiences and growth
• Establish the live service vision along with brand strategies built from important insights, turning them into action
• Work with the development team to build and support the product roadmap, features and player journeys for live service programs
• Partner with Analytics & Insights teams to inform live service and growth projects
• Build new brand partnerships and collaboration increasing the cultural relevance of the Brand
• Increase Brand equity indicators with core audiences and build desire and consideration amongst new audiences working against clearly defined purchase barriers
• Establish creative experiences new to the product, rooted in a firm understanding of consumer interests, behaviors, and market trends and forecasts
• Establish creative ways to make experiences, like Madden NFL, culturally relevant 365 days per year, drafting off of sports and entertainment culture
• Create experiences that add value for players and are tailored to promote engagement all year long

Skills Required:

• Comfortable with business models and financials
• Project management and coordination across departments and external partners
• Experience conceptualizing go-to-market strategies and building tactical plans
• Experience taking a product or service from consumer insight, to ideation, to market
• Embrace working in an evolving, productive and flexible environment
• Passion for finding solutions to overcome complexities and barriers
• Excel at prioritizing to manage path to success
• Can rally and lead large developer teams day in day out
• Experience engaging at all levels within an organization
• Understanding of video game industry and the competitive landscape
• Interest in sports, American football in particular

Qualifications:

• BA/BS
• Minimum 7 years working in marketing roles at top tier companies
• Passion for games

City:

State:

Community / Marketing Title: Director Brand Marketing, Live Services & Growth

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 55

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。