Marcom Lead, Apex Legends

Requisition Number: 159764

Position Title: Campaign Lead I

External Description:

Marcom Lead, Apex Legends

 

This role will lead all Global Marketing Activations for Apex Legends, partnering with key stakeholders across all of our cross functional teams to execute and measure integrated omni-channel activations for Apex Legends. This role requires a team player that is skilled in building strong relationships with Studio, Brand, and additional internal and external partners, ensuring consistent alignment and flawless execution for all Apex Legends Marketing activations. Previous experience working in live service for video games or the entertainment industry highly preferred.

 

Responsibilities

• Drive global, consumer-facing marketing: Along with the Sr. Marcom Activation Manager, drives the Apex Legends global activation plans and execution across global marketing channels and touchpoints
• Drive locally nuanced, coherent, consistent, compelling player journeys: Develops global activation plans and executes global marketing activations, ensuring cohesion across territories in partnership with Regional Marcom Activation Managers; tracks beat readiness and works with Marcom Activation Director to remove barriers to timely, coherent execution
• Inspire a cross-functional team of marketers: Inspire an unassailable sense of shared purpose across functional teams and equip, empower and enable solution-oriented creative progress.
• Problem-solve: Collaborate with partner teams within and outside of Marcom to alleviate obstacles to timely, quality player-facing executions
• Connects marketing activation with product and business deliverables: Tracks and interprets campaign performance data delivered by Global Analytics & Insights and translates into actions
• Budget management: Helps manage cross functional marketing budgets globally (where applicable)

 

Deliverables

• Marketing Activation Roadmap: Along with the Sr. Marcom Activation Manager, accountable for creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
• Signature Initiatives: Develops breakthrough global marketing programs applicable to all channels and markets
• Establish the KPI Scorecard for the campaign: Work with Insights & Analytics, Global Publishing and Channel Marketing teams to quantify and qualify success metrics.
• Beat readiness Scorecard: Risk and opportunity assessment on flawless execution of key beats

 

Core Competencies

• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
• Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
• Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

 

Requirements

• 5-7 years’ experience in creating, executing, and measuring Marketing campaigns with a strong preference to candidates that have worked in video games or entertainment.
• Ability to drive and execute marketing excellence to optimize product performance
• Commercial / Business acumen & understanding – global and local
• Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instills a high degree of confidence with partners
• Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns
• Ability to execute effectively across a variety of brands and products
• Adept at managing up and in partnership with a complex matrix of partners across regions.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members

City:

State:

Community / Marketing Title: Marcom Lead, Apex Legends

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 178

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.