Marcom Lead, Apex Legends

Requisition Number: 159764

Position Title: Campaign Lead I

External Description:

Marcom Lead, Apex Legends

 

This role will lead all Global Marketing Activations for Apex Legends, partnering with key stakeholders across all of our cross functional teams to execute and measure integrated omni-channel activations for Apex Legends. This role requires a team player that is skilled in building strong relationships with Studio, Brand, and additional internal and external partners, ensuring consistent alignment and flawless execution for all Apex Legends Marketing activations. Previous experience working in live service for video games or the entertainment industry highly preferred.

 

Responsibilities

• Drive global, consumer-facing marketing: Along with the Sr. Marcom Activation Manager, drives the Apex Legends global activation plans and execution across global marketing channels and touchpoints
• Drive locally nuanced, coherent, consistent, compelling player journeys: Develops global activation plans and executes global marketing activations, ensuring cohesion across territories in partnership with Regional Marcom Activation Managers; tracks beat readiness and works with Marcom Activation Director to remove barriers to timely, coherent execution
• Inspire a cross-functional team of marketers: Inspire an unassailable sense of shared purpose across functional teams and equip, empower and enable solution-oriented creative progress.
• Problem-solve: Collaborate with partner teams within and outside of Marcom to alleviate obstacles to timely, quality player-facing executions
• Connects marketing activation with product and business deliverables: Tracks and interprets campaign performance data delivered by Global Analytics & Insights and translates into actions
• Budget management: Helps manage cross functional marketing budgets globally (where applicable)

 

Deliverables

• Marketing Activation Roadmap: Along with the Sr. Marcom Activation Manager, accountable for creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
• Signature Initiatives: Develops breakthrough global marketing programs applicable to all channels and markets
• Establish the KPI Scorecard for the campaign: Work with Insights & Analytics, Global Publishing and Channel Marketing teams to quantify and qualify success metrics.
• Beat readiness Scorecard: Risk and opportunity assessment on flawless execution of key beats

 

Core Competencies

• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
• Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
• Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

 

Requirements

• 5-7 years’ experience in creating, executing, and measuring Marketing campaigns with a strong preference to candidates that have worked in video games or entertainment.
• Ability to drive and execute marketing excellence to optimize product performance
• Commercial / Business acumen & understanding – global and local
• Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instills a high degree of confidence with partners
• Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns
• Ability to execute effectively across a variety of brands and products
• Adept at managing up and in partnership with a complex matrix of partners across regions.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members

City:

State:

Community / Marketing Title: Marcom Lead, Apex Legends

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 178

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。