Programmatic Lead

Requisition Number: 119016

Position Title: Buying Lead

External Description:

Electronic Arts is seeking a candidate with the right mix of creativity and quantitative skills who thrives in a fast-paced, innovative environment for an opportunity on the Global Engagement & Acquisition Marketing team. The team has the objective of bringing in and retaining players to our world class games through various marketing channels. 

 

As the Programmatic Lead, you will lead the programmatic planning and buying team for the Americas on all EA HD games. You will also drive EA’s Global programmatic strategy - working collaboratively with internal teams and external partners.

 

We are looking for someone with previous management experience who is dynamic, analytical, driven, and interested in playing a leadership role to further refine and grow an in-house practice. This role can be based out of San Francisco Bay Area (preferred), New York City, or Los Angeles.

 

What You’ll Do:

 

• Lead programmatic forecast and planning across the Americas
• Manage team of buyers who are responsible for campaign planning, setup, optimizations, pacing, and reporting across all titles and territories for the Americas
• Advise on best practices for programmatic program creation and management including: team roles, operations, people development, optimization, reporting, etc.
• Work cross-functionally with Search and Social leads, as well as our external agency, to create platform efficiencies, POVs and cohesive multi-channel media strategies
• Develop QA guidance when it comes to fraud, viewability and other brand safety measures
• Work with your counterparts globally to assess and manage channel and platform partners and opportunities for future testing and innovation
• Develop a team of programmatic buyers including managing onboarding, learning and development and career development
• Act as the global programmatic leader and channel expert, representing the what, why and how to our executive team along with emerging trends and opportunities

 

You Should Have:

 

• Bachelor’s degree or higher, preferably in Economics, Business, Math, or Science
• 5+ years of experience in programmatic buying and intimate knowledge of DSPs, DMPs, SSPs, ad servers, brand and DR KPIs, bid strategy and optimization, reporting, etc.
• 1-3 yrs proven successful management experience
• Experience with and interest in advanced first party data targeting, attribution solving and media and campaign testing
• Strong quantitative, analytical and problem solving skills with a passion for gaining customer insights and translating insights into effective marketing initiatives
• Proven understanding of both direct and brand campaigns, with an understanding of tracking attribution, setting and measuring KPIs
• Strong ad server expertise and experience a big plus

 

What’s in it for you? 

 

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match and, of course, free video games. And since we realize it takes world-class people to make world-class games, we offer competitive compensation packages and a culture that thrives off of creativity and individuality. At EA, we live the “work hard/play hard” credo every day.

 

More about our location: https://www.ea.com/careers/careers-overview/redwood-shores

 

Contact our Recruiter: Andrew Courtemanche - acourtemanche@ea.com

 

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.

City:

State:

Community / Marketing Title: Programmatic Lead

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 158

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.