Programmatic Lead

Requisition Number: 119016

Position Title: Buying Lead

External Description:

Electronic Arts is seeking a candidate with the right mix of creativity and quantitative skills who thrives in a fast-paced, innovative environment for an opportunity on the Global Engagement & Acquisition Marketing team. The team has the objective of bringing in and retaining players to our world class games through various marketing channels. 

 

As the Programmatic Lead, you will lead the programmatic planning and buying team for the Americas on all EA HD games. You will also drive EA’s Global programmatic strategy - working collaboratively with internal teams and external partners.

 

We are looking for someone with previous management experience who is dynamic, analytical, driven, and interested in playing a leadership role to further refine and grow an in-house practice. This role can be based out of San Francisco Bay Area (preferred), New York City, or Los Angeles.

 

What You’ll Do:

 

• Lead programmatic forecast and planning across the Americas
• Manage team of buyers who are responsible for campaign planning, setup, optimizations, pacing, and reporting across all titles and territories for the Americas
• Advise on best practices for programmatic program creation and management including: team roles, operations, people development, optimization, reporting, etc.
• Work cross-functionally with Search and Social leads, as well as our external agency, to create platform efficiencies, POVs and cohesive multi-channel media strategies
• Develop QA guidance when it comes to fraud, viewability and other brand safety measures
• Work with your counterparts globally to assess and manage channel and platform partners and opportunities for future testing and innovation
• Develop a team of programmatic buyers including managing onboarding, learning and development and career development
• Act as the global programmatic leader and channel expert, representing the what, why and how to our executive team along with emerging trends and opportunities

 

You Should Have:

 

• Bachelor’s degree or higher, preferably in Economics, Business, Math, or Science
• 5+ years of experience in programmatic buying and intimate knowledge of DSPs, DMPs, SSPs, ad servers, brand and DR KPIs, bid strategy and optimization, reporting, etc.
• 1-3 yrs proven successful management experience
• Experience with and interest in advanced first party data targeting, attribution solving and media and campaign testing
• Strong quantitative, analytical and problem solving skills with a passion for gaining customer insights and translating insights into effective marketing initiatives
• Proven understanding of both direct and brand campaigns, with an understanding of tracking attribution, setting and measuring KPIs
• Strong ad server expertise and experience a big plus

 

What’s in it for you? 

 

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match and, of course, free video games. And since we realize it takes world-class people to make world-class games, we offer competitive compensation packages and a culture that thrives off of creativity and individuality. At EA, we live the “work hard/play hard” credo every day.

 

More about our location: https://www.ea.com/careers/careers-overview/redwood-shores

 

Contact our Recruiter: Andrew Courtemanche - acourtemanche@ea.com

 

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.

City:

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Community / Marketing Title: Programmatic Lead

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 158

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。