Consumer Insights Researcher

Requisition Number: 153265

Position Title: Sr Researcher

External Description:

Consumer Insights Researcher 

Summary:
Global Analytics and Insights at Electronic Arts (EA) is looking for an experienced Consumer Insights Researcher. This researcher’s focus will be to provide the voice of the player to cross-functional teams working to build the EA Player Network.

 

The EA Player Network enables a continuous play experience, making it easy for players to discover and enjoy games and the content that they love, while connecting with friends and communities through meaningful, shared experiences.

 

The researcher we’re seeking will support and execute research studies, analyze data and develop reports and presentations which will influence key marketing, design, and strategy decisions made by the Player Network team.

 

During a Typical Week, You’ll:

• Constantly and consistently represent the voice of the player
• Leverage your knowledge of standard (e.g. surveys, in-depth interviews) and innovative (e.g. online diaries, passive monitoring) research techniques
• Execute qualitative and quantitative consumer research projects from start to finish, including: Research design, survey & discussion guide development, participant recruitment, analysis, reporting and presenting results to internal partners.
• Collaborate cross-functionally with other partners within the Global Analytics organization to deliver a consistent “voice of the player” to marketing, design, and strategy stakeholders.
• Deliver research results and insights in an effectively synthesized manner
• Conduct ad hoc project analysis from marketing, design, and strategy stakeholders on areas such as market sizing, genre trends and industry segment analysis
• Align with and contribute to best practices within the EA consumer insights organization

 

Technical Skills & Qualifications

• Technical research skills - Strong background designing and successfully executing quantitative and qualitative consumer research projects
• Innovative research skills – Proven ability to lead research projects designed to provide insight that guides teams in new product development
• Ability to collaborate and influence across multiple business and cross-functional teams
• Adaptable and flexible – Reacts positively to change and views challenges as opportunities
• Highly organized and effective in learning to work with a variety of tools and systems

• Results oriented – continuously drives to get things done, regardless of challenges encountered
• Strong analytical & critical thinking skills including experience with statistical analysis
• Effective written and verbal communication skills

 

Experience & Background:

• Bachelor’s degree from a recognized university, Master’s degree/MBA strongly preferred

• 4+ years of relevant job experience working in areas of consumer research or analytics, research agency experience a plus
• Experience in the interactive entertainment industry (e.g. video gaming, video/entertainment platforms), streaming industry (e.g. video, music), or matchmaking apps (e.g. dating, interests)
• Strong Excel skills with an emphasis on pivot tables and writing macros
• Experience in data manipulation and statistical software (e.g. SPSS or SAS)
• Effective written, storytelling, verbal and presentation skills; with ability to present to all levels within the organization
• Ability to work both independently and as a key influential member of multiple teams
• Willing to travel domestically and internationally to manage qualitative focus groups, ethnographies and play tests
• Ability to handle multiple competing priorities

City:

State:

Community / Marketing Title: Consumer Insights Researcher

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 454

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。