Consumer Insights Researcher

Requisition Number: 153265

Position Title: Sr Researcher

External Description:

Consumer Insights Researcher 

Summary:
Global Analytics and Insights at Electronic Arts (EA) is looking for an experienced Consumer Insights Researcher. This researcher’s focus will be to provide the voice of the player to cross-functional teams working to build the EA Player Network.

 

The EA Player Network enables a continuous play experience, making it easy for players to discover and enjoy games and the content that they love, while connecting with friends and communities through meaningful, shared experiences.

 

The researcher we’re seeking will support and execute research studies, analyze data and develop reports and presentations which will influence key marketing, design, and strategy decisions made by the Player Network team.

 

During a Typical Week, You’ll:

• Constantly and consistently represent the voice of the player
• Leverage your knowledge of standard (e.g. surveys, in-depth interviews) and innovative (e.g. online diaries, passive monitoring) research techniques
• Execute qualitative and quantitative consumer research projects from start to finish, including: Research design, survey & discussion guide development, participant recruitment, analysis, reporting and presenting results to internal partners.
• Collaborate cross-functionally with other partners within the Global Analytics organization to deliver a consistent “voice of the player” to marketing, design, and strategy stakeholders.
• Deliver research results and insights in an effectively synthesized manner
• Conduct ad hoc project analysis from marketing, design, and strategy stakeholders on areas such as market sizing, genre trends and industry segment analysis
• Align with and contribute to best practices within the EA consumer insights organization

 

Technical Skills & Qualifications

• Technical research skills - Strong background designing and successfully executing quantitative and qualitative consumer research projects
• Innovative research skills – Proven ability to lead research projects designed to provide insight that guides teams in new product development
• Ability to collaborate and influence across multiple business and cross-functional teams
• Adaptable and flexible – Reacts positively to change and views challenges as opportunities
• Highly organized and effective in learning to work with a variety of tools and systems

• Results oriented – continuously drives to get things done, regardless of challenges encountered
• Strong analytical & critical thinking skills including experience with statistical analysis
• Effective written and verbal communication skills

 

Experience & Background:

• Bachelor’s degree from a recognized university, Master’s degree/MBA strongly preferred

• 4+ years of relevant job experience working in areas of consumer research or analytics, research agency experience a plus
• Experience in the interactive entertainment industry (e.g. video gaming, video/entertainment platforms), streaming industry (e.g. video, music), or matchmaking apps (e.g. dating, interests)
• Strong Excel skills with an emphasis on pivot tables and writing macros
• Experience in data manipulation and statistical software (e.g. SPSS or SAS)
• Effective written, storytelling, verbal and presentation skills; with ability to present to all levels within the organization
• Ability to work both independently and as a key influential member of multiple teams
• Willing to travel domestically and internationally to manage qualitative focus groups, ethnographies and play tests
• Ability to handle multiple competing priorities

City:

State:

Community / Marketing Title: Consumer Insights Researcher

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 454

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.