Director, SIMS Analytics & Experimentation
Plusieurs Emplacements: Minnesota, USA • Austin, TX, USA • Vancouver, BC, Canada • Orlando, FL, USA
Avis
Requisition Number: 183963
Position Title: Director, Analytics
External Description:
We are a global team of creators, storytellers, technologists, experience originators, analysts, data scientists and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
The Office of the Experience Organization focuses on driving effectiveness across the Experience Organization with a focus on Business Operations, comprehensive Fan Intelligence, and internal Technology & Business solutions.
Join us in driving the next revolution in games.
Responsibilities
As the Director of SIMS Analytics & Experimentation, you will report to the Senior Director of Fan Intelligence Analytics & Reporting and have the primary responsibility of developing a marketing experimentation program for revenue optimization for the SIMS game. You will assess and oversee the driving of analytics and data science models & solutions to create evidence-backed hypotheses that result in delivery of measuring incremental revenue and insights for further optimization. You will:
- Work across the Experience Organization Studio, Commercial, and Corporate Strategy organization to design marketing experimental strategies for one of EA's mega franchises; the SIMS, to increase incremental revenue and advanced insights for optimization and future planning. This will require leading discussions with senior leaders within the Office of the Customer Experience Organization to create strategies, promote agreement; and architect proposed solutions for revenue opportunities.
- Lead informal teams across the disciplines of analytics and data science to help create models and data or analytical solutions that are important in identifying and measuring revenue opportunities.
- Oversee the strategy and project coordination for gathering and analysis, inclusive of consumer insights that will be used to measure and identify our ability to progress and produce revenue for the SIMS.
- Partner with our SIMS Brand and Franchise teams to gain agreement of revenue-based strategy, targets, and the execution of plans resulting in positive business outcome and measurement of value ($).
- Lead in-depth discovery and exploration of the SIMS in working across our Fan Intelligence Analytics & Data Science teams; Connected Technology; Fan Growth; & SIMs Data & Analytic teams staying up to date with trends; player profiles; SIMS marketing learning agendas; campaign strategies; growth strategies; lifecycle email and marketing efforts that are all valuable inputs into the potential development of new or improved revenue streams.
- Influence new ways of progressive thinking that allows for greater ways to reach our SIMS players and fans that leads to a greater connection with EA.
This job will be most enjoyable for you if you:
- Are eager to engage with and learn the SIMS game, gaining a deep understanding of the SIMS player community.
- Take pleasure in fostering relationships and trust, establishing business partnerships throughout the company.
- Are a collaborative team member, promoting teamwork and working with colleagues across different departments.
Qualifications
- 7+ years collaborating with teams across product, marketing, brand, analytics and finance
- 5+ years in influencing analytics strategy and leading complex projects
- 5+ years in leading diverse team of analysts, project managers, consultants
- Project Management skills to handle competing schedules simultaneously
- Project risk identification and mitigation
- Experience presenting and conveying information understandably to varied audiences.
- Experience leading formal or informal teams including partner management
- Experience using analytics and data to influence decision-making
- Experience aligning with multiple teams to meet a unified goal
#LI-Hybrid
#FlexibleWork
BC COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
- British Columbia (depending on location e.g. Vancouver vs. Victoria):
º $151,800 - $208,900 CAN Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
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Community / Marketing Title: Director, SIMS Analytics & Experimentation
Company Profile:
Nous sommes une équipe internationale de spécialistes de la création, de la narration, de la technologie, de la génération d’expériences, de l’innovation et bien plus encore. Nous pensons que nos équipes doivent être aussi diversifiées que nos communautés afin de créer des jeux et des expériences inoubliables. Chez Electronic Arts, la seule limite est votre imagination.
EEOText: EA est un employeur qui offre l'égalité d'accès à l'emploi. Toutes les décisions d'emploi sont prises sans prendre en considération les critères de race, couleur de la peau, origine ethnique, descendance, sexe, genre, identité ou expressions de genre, orientation sexuelle, âge, de nature génétique, religion, invalidité, état de santé, grossesse, situation matrimoniale, situation familiale, état d'ancien combattant, ou encore toute autre caractéristique protégée par la loi. Nous tiendrons aussi compte des candidats qualifiés à l'emploi possédant un casier judiciaire, en vertu de la loi en vigueur. EA veille aussi à procéder à des aménagements spéciaux en milieu de travail pour les candidats qualifiés et présentant une invalidité, tel que requis par la loi en vigueur.
Days Open: 50
Can this position be remote?: 0
EEO Employer Verbiage:
À propos d'Electronic Arts
Toutes nos actions sont tendues vers le même objectif : transmettre l'envie de jouer. Au travers de nos jeux innovants, de nos services novateurs et de nos technologies de pointe, nous offrons des possibilités infinies à des millions de fans dans le monde entier.
Nous cherchons des personnes inclusives et collaboratives aux points de vue variés pour enrichir notre culture et nous stimuler. Grâce à notre programme d’avantages sociaux, nous adoptons une approche holistique centrée sur le bien-être physique, émotionnel, financier, professionnel et communautaire pour soutenir les membres de notre personnel à chaque chapitre de leur vie. Nous fournissons un ensemble complet d’avantages sociaux garantissant une vie équilibrée et offrant notamment des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Notre objectif est de fournir un environnement de travail sûr et bienveillant qui vous permet de vous épanouir sur le plan personnel comme sur le plan professionnel.
Electronic Arts souscrit au principe de l’égalité des chances. Nous prenons nos décisions en matière d’emploi sans distinction de race, de couleur, de pays d’origine, d’hérédité, de sexe, de genre, d’identité ou d’expression de genre, d’orientation sexuelle, d’âge, d’informations génétiques, de religion, de handicap, d’état de santé, de grossesse, de situation familiale, d’ancienneté ou de tout autre facteur protégé par la loi. Nous étudions également les candidatures des personnes qualifiées possédant un casier judiciaire, conformément à la loi en vigueur. Par ailleurs, EA aménage l’environnement de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.