Lifecycle Planner - FC

Requisition Number: 180345

Position Title: Associate Lifecycle Marketing Specialist

External Description:

Lifecycle Planner FC

The Lifecycle Planner, FC will play an important role on the FC Lifecycle Marketing team by working with the Lifecycle Manager to help design cohesive and seamless player journeys, connecting multiple channels, such as email, in-game, web and mobile, to work together to personalise a player's experience across EA's Network.

 

The Lifecycle Planner will focus on EA SPORTS FC, working with teams to implement messaging for the expressed purpose of improving player experiences and driving player progression. Reporting to the Lifecycle Manager. You will be based at EA Guildford on a Hybrid basis.

 

Responsibilities:

• Supports the Lifecycle Manager, FC to help determine when, where and what content our players see at important moments in their personal progression.
• You will help oversee the content calendar, content briefs, content forecasting and content approvals and proofing.
• Identifies new ways to increase the lifetime value of our players.
• Use data and analytics to improve our approach while identifying new ideas for content and channel activations.
• Manage multi-channel reporting and monitor email audience health. Identify opportunities to increase our email audience reach.
• Ensure analysis is leading to meaningful change across evergreen and campaign-based content.
• Follow content, social, and digital trends and best practices within and outside the gaming industry.
• Amember of the FC Pod responsible for integrated planning across paid and owned channels.

 

Qualifications:

• Some experience in CRM, engagement/lifecycle marketing that can include one of the following:○ Digital channel○ Database-driven marketing○ Subscription services
• Experience with Sports. Specifically Football, Interest in other sports such as the NHL/NFL/UFC is useful.
• Interested in games. Specifically EA SPORTS FC.
• Knowledge of online metrics, email metrics and best practices.
• Experience in past campaigns
• You will have quantitative and analytical skills
• Advocate for the role of lifecycle channels across the marketing organisation

City:

State:

Community / Marketing Title: Lifecycle Planner - FC

Company Profile:

Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.

EEOText: EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

Days Open: 83

Can this position be remote?: 0

EEO Employer Verbiage:

EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.