Lifecycle Planner - FC

Requisition Number: 180345

Position Title: Associate Lifecycle Marketing Specialist

External Description:

Lifecycle Planner FC

The Lifecycle Planner, FC will play an important role on the FC Lifecycle Marketing team by working with the Lifecycle Manager to help design cohesive and seamless player journeys, connecting multiple channels, such as email, in-game, web and mobile, to work together to personalise a player's experience across EA's Network.

 

The Lifecycle Planner will focus on EA SPORTS FC, working with teams to implement messaging for the expressed purpose of improving player experiences and driving player progression. Reporting to the Lifecycle Manager. You will be based at EA Guildford on a Hybrid basis.

 

Responsibilities:

• Supports the Lifecycle Manager, FC to help determine when, where and what content our players see at important moments in their personal progression.
• You will help oversee the content calendar, content briefs, content forecasting and content approvals and proofing.
• Identifies new ways to increase the lifetime value of our players.
• Use data and analytics to improve our approach while identifying new ideas for content and channel activations.
• Manage multi-channel reporting and monitor email audience health. Identify opportunities to increase our email audience reach.
• Ensure analysis is leading to meaningful change across evergreen and campaign-based content.
• Follow content, social, and digital trends and best practices within and outside the gaming industry.
• Amember of the FC Pod responsible for integrated planning across paid and owned channels.

 

Qualifications:

• Some experience in CRM, engagement/lifecycle marketing that can include one of the following:○ Digital channel○ Database-driven marketing○ Subscription services
• Experience with Sports. Specifically Football, Interest in other sports such as the NHL/NFL/UFC is useful.
• Interested in games. Specifically EA SPORTS FC.
• Knowledge of online metrics, email metrics and best practices.
• Experience in past campaigns
• You will have quantitative and analytical skills
• Advocate for the role of lifecycle channels across the marketing organisation

City:

State:

Community / Marketing Title: Lifecycle Planner - FC

Company Profile:

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EEOText:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 83

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. 

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.