Asia Integrated Communications Manager - Shooter/FPS

Requisition Number: 185356

Position Title: Manager, Community

External Description:

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

You will gain insight into multiple aspects of the business and help build global fandom, create interactive storytelling, and position our franchises at the centre of the broader entertainment ecosystem. You will report to the Senior Asia Integrated Comms Lead; and support top-notch marketing projects and inspire the world to play.

Responsibilities:

• You will identify regional narratives that compliment franchise and regional needs to deliver tailored comms to our audiences.
• You will support regional comms requirements and strategies funneling into overall franchise strategy, designed for engagement and connection across comms touch points.
• You will use social listening for informed decision-making for community content and comms channel strategy for long-term growth.
• You will work with the regional teams to guide best-in-class integrated comms practises within market
• You will develop strategies across integrated comms to deliver world-class storytelling
• You will liaise regularly with regional and central teams ensuring visibility around messaging and comms plans

Qualifications:

• Proficiency in both English and Chinese, with the ability to present plans in both languages, along with organisational and task/project management abilities.
• 3+ years of experience in communications, marketing, or related field, or equivalent work experience
• Local market expert with understanding of the social ecosystem and gaming community.
• Familiarity with Shooter/FPS franchises and an understanding of market & audience insights.
• Expert liaison, versatile and independent, creative solution-seeker and familiarity collaborating in a global environment
• Familiarity with current gameplay modes and understanding of player motivations and needs

City:

State:

Community / Marketing Title: Asia Integrated Communications Manager - Shooter/FPS

Company Profile:

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EEOText:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 29

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. 

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.