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Apex Legends: Associate Brand Manager, Global Brand Management

Multiple Locations: Los Angeles, CA, USA • Seattle, WA, USA • Redwood City, CA, USA

Notice

This position is no longer open.

Requisition Number: 174401

Position Title: Associate Brand Manager II

External Description:

Electronic Arts Inc. is a global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

The Global Brand Management team is looking for a dynamic, motivated Associate Brand Manager with a track record in brand strategy, product marketing, and live service marketing.

As Associate Brand Manager on Apex Legends, you will join the team leading the latest launch and live services marketing strategies for Apex Legends. You will report to the Director, Global Brand Management and partner with multiple teams, including Brand Marketing, Product Management, Consumer Insights, Community, Studio, and Creative. You will build and connect brand and seasonal strategy across our multiple customer journey touchpoints and act as a subject matter expert on upcoming season content to our downstream marketing partners.

What you'll do:

  • Support Season Brand leads to ensure season goals, strategies, feature prioritizations and audience insights are implemented across in and out of game implementation (e.g. in-game messaging, CRM, web, trailers, copy and external partner tactics).
  • Work with teams in publishing, creative services, channel marketing, and sales to deliver product branding, positioning, and audience insights.
  • Analyze performance data, including sales, competitive landscape and in-game data, to develop live service brand and goals, identify engagement and acquisition opportunities and challenges, then create strategies to improve results.
  • Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing important brand strategies.
  • Manage relationships with company partners across studios, publishing and other teams ensuring understanding and accountability (e.g. partner with Product Management and Live ops team to prioritize, request and track Battle Pass content assets).
  • Support execution of brand partnership and activations, provide and summarize feedback from Apex Legends brand, creative and Studio teams to communicate clear, directive feedback to partners.

What you'll bring:

  • Experience managing multiple, varied work streams and projects in a fast-paced environment.
  • Excellent follow-through and attention to detail
  • Collaboration & communication with a complex matrix of partners across regions.
  • A natural curiosity, asking smart questions to understand root issues, developing creative approaches and solutions to solve challenges.
  • Understanding business performance drivers (including quantitative and qualitative data) to improve strategy across partners.
  • An entrepreneurial spirit, with an ability to succeed in less defined problem spaces and comfortable with change.
  • Interest in how to take a product or service from insight, to ideation, to market.

Qualifications:

  • BA/BS degree
  • MBA ideally
  • 1+ years working in brand/marketing roles at top tier companies or consumer brands
  • Passion for gaming or entertainment

What's in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement and many other perks! We offer competitive compensation packages and a culture that values creativity and individuality. At EA, we live the "work hard/play hard" credo every day.

City:

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Remote?: 1

Community / Marketing Title: Apex Legends: Associate Brand Manager, Global Brand Management

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-06-27 18:02:35.307

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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