Apex Legends: Associate Brand Manager, Global Brand Management

Requisition Number: 174401

Position Title: Associate Brand Manager II

External Description:

Electronic Arts Inc. is a global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

The Global Brand Management team is looking for a dynamic, motivated Associate Brand Manager with a track record in brand strategy, product marketing, and live service marketing.

As Associate Brand Manager on Apex Legends, you will join the team leading the latest launch and live services marketing strategies for Apex Legends. You will report to the Director, Global Brand Management and partner with multiple teams, including Brand Marketing, Product Management, Consumer Insights, Community, Studio, and Creative. You will build and connect brand and seasonal strategy across our multiple customer journey touchpoints and act as a subject matter expert on upcoming season content to our downstream marketing partners.

What you'll do:

• Support Season Brand leads to ensure season goals, strategies, feature prioritizations and audience insights are implemented across in and out of game implementation (e.g. in-game messaging, CRM, web, trailers, copy and external partner tactics).
• Work with teams in publishing, creative services, channel marketing, and sales to deliver product branding, positioning, and audience insights.
• Analyze performance data, including sales, competitive landscape and in-game data, to develop live service brand and goals, identify engagement and acquisition opportunities and challenges, then create strategies to improve results.
• Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing important brand strategies.
• Manage relationships with company partners across studios, publishing and other teams ensuring understanding and accountability (e.g. partner with Product Management and Live ops team to prioritize, request and track Battle Pass content assets).
• Support execution of brand partnership and activations, provide and summarize feedback from Apex Legends brand, creative and Studio teams to communicate clear, directive feedback to partners.

What you'll bring:

• Experience managing multiple, varied work streams and projects in a fast-paced environment.
• Excellent follow-through and attention to detail
• Collaboration & communication with a complex matrix of partners across regions.
• A natural curiosity, asking smart questions to understand root issues, developing creative approaches and solutions to solve challenges.
• Understanding business performance drivers (including quantitative and qualitative data) to improve strategy across partners.
• An entrepreneurial spirit, with an ability to succeed in less defined problem spaces and comfortable with change.
• Interest in how to take a product or service from insight, to ideation, to market.

Qualifications:

• BA/BS degree
• MBA ideally
• 1+ years working in brand/marketing roles at top tier companies or consumer brands
• Passion for gaming or entertainment

What's in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement and many other perks! We offer competitive compensation packages and a culture that values creativity and individuality. At EA, we live the "work hard/play hard" credo every day.

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Community / Marketing Title: Apex Legends: Associate Brand Manager, Global Brand Management

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 56

Can this position be remote?: 1

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.