Apex Legends: Associate Brand Manager, Global Brand Management

Requisition Number: 174401

Position Title: Associate Brand Manager II

External Description:

Electronic Arts Inc. is a global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

The Global Brand Management team is looking for a dynamic, motivated Associate Brand Manager with a track record in brand strategy, product marketing, and live service marketing.

As Associate Brand Manager on Apex Legends, you will join the team leading the latest launch and live services marketing strategies for Apex Legends. You will report to the Director, Global Brand Management and partner with multiple teams, including Brand Marketing, Product Management, Consumer Insights, Community, Studio, and Creative. You will build and connect brand and seasonal strategy across our multiple customer journey touchpoints and act as a subject matter expert on upcoming season content to our downstream marketing partners.

What you'll do:

• Support Season Brand leads to ensure season goals, strategies, feature prioritizations and audience insights are implemented across in and out of game implementation (e.g. in-game messaging, CRM, web, trailers, copy and external partner tactics).
• Work with teams in publishing, creative services, channel marketing, and sales to deliver product branding, positioning, and audience insights.
• Analyze performance data, including sales, competitive landscape and in-game data, to develop live service brand and goals, identify engagement and acquisition opportunities and challenges, then create strategies to improve results.
• Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing important brand strategies.
• Manage relationships with company partners across studios, publishing and other teams ensuring understanding and accountability (e.g. partner with Product Management and Live ops team to prioritize, request and track Battle Pass content assets).
• Support execution of brand partnership and activations, provide and summarize feedback from Apex Legends brand, creative and Studio teams to communicate clear, directive feedback to partners.

What you'll bring:

• Experience managing multiple, varied work streams and projects in a fast-paced environment.
• Excellent follow-through and attention to detail
• Collaboration & communication with a complex matrix of partners across regions.
• A natural curiosity, asking smart questions to understand root issues, developing creative approaches and solutions to solve challenges.
• Understanding business performance drivers (including quantitative and qualitative data) to improve strategy across partners.
• An entrepreneurial spirit, with an ability to succeed in less defined problem spaces and comfortable with change.
• Interest in how to take a product or service from insight, to ideation, to market.

Qualifications:

• BA/BS degree
• MBA ideally
• 1+ years working in brand/marketing roles at top tier companies or consumer brands
• Passion for gaming or entertainment

What's in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement and many other perks! We offer competitive compensation packages and a culture that values creativity and individuality. At EA, we live the "work hard/play hard" credo every day.

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Community / Marketing Title: Apex Legends: Associate Brand Manager, Global Brand Management

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 56

Can this position be remote?: 1

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。