Sr Manager, Product Marketing

Requisition Number: 170259

Position Title: Sr. Manager, Global Brand Management

External Description:

At Glu Mobile/EA’s Crowdstar studio, we have carved out a whole new category in mobile gaming - sparking creativity and bringing everyday lifestyle interests to life within our games. With our successful mobile game titles, Design Home and Covet Fashion, Crowdstar has developed new ways for players to enjoy interior design and fashion. As a team, we are passionate about creating fun and engaging experiences for our players and enriching their lives outside of the game.

 

Role Overview:

 

We are looking for an experienced marketing leader to bring innovation to our marketing programs one of EA/Glu Mobile’s top titles, Design Home. This role is supported by experienced development teams, world-class live-ops, and creative marketing teams who are all focused on building long-lasting experiences for our players. The Senior Manager, Product Marketing will be asked to deliver top-line growth through the marketing – bringing new players into our growth titles and increasing their long-term engagement. This role will lead a team that drives multiple marketing verticals - from community building, to product marketing and lifecycle management - and reports to the studio’s Head of Marketing. This role will interface directly with product leadership, cross functional teams including UA, PR, Partnerships, Creative Development, and external agencies.

 

Key Responsibilities:

 

• Leading Marketing Programs including Go to Market, Growth, Community and Lifecycle for Design Home
• Responsible for the growth KPIs and defining the marketing objective and strategies to achieve these goals aligned with financial plans, product roadmap, and audience insights
• Building and managing a team of brand, community, and lifecycle marketers who can bring our products into the next level 
• Work with UA, PM, Finance, and Analytics to build financial models and business cases for new marketing initiatives
• Key results will focus on paid and organic growth marketing strategies – building innovative multi-channel campaigns that expand the reach of our products 
• Ability to connect marketing activities to measurable results and make strategic decisions that balance short term ROI and long-term growth
• Partnering with a diverse group of stakeholders across the product and growth teams including Product Management, UA, PR, Creative Development, Technology, and Analytics
• Develop the research plan in partnership with UXR and studio team for the new game to better understand the target audience, the competitive landscape, and unique selling propositions for new titles
• Guide marketing plans for all phases of the game launch from internal betas, to external betas, soft launches and worldwide launch

 

Qualifications:

 

• Senior Marketing Management Role in a digital / mobile direct to consumer business. Lifestyle and Mobile Games experience preferred. 
• 10+ years of proven experience building and leading marketing teams in a digital / mobile direct to consumer business
• Experience building, directly managing and leading high performing teams
• Experience leading user acquisition (UA) campaigns
• Effective experience leading high scale apps/products including media buying, asset development, messaging, and marketing strategy across UA, Brand, Lifecycle, and Social
• Owned KPIs and responsible for product/audience growth within budget constraints

City:

State:

Community / Marketing Title: Sr Manager, Product Marketing

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 301

Can this position be remote?: 0

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.