Player Journey Coordinator, Lifecycle Strategy Apex Legends - Contract

Requisition Number: 169088

Position Title: Contingent

External Description:

Player Journey Coordinator, Lifecycle Strategy, Apex Legends (Contractor) 

Job Description

The Player Journey Coordinator, Lifecycle Marketing will join the Lifecycle Marketing team, reporting to the Manager, Lifecycle Strategy. The Lifecycle Marketing team’s role is to increase the lifetime value of our players by delivering content at key moments in the overall player journey. The team focuses on applying behavioral data and automation tools to provide personalized messages, at scale.

You will be a part of the "EA Games" pillar, supporting the Apex Legends franchise. The ideal candidate will be able to use data and insights to come up creative content solutions to engage our players. You will help coordinate the key messages players see in our channels as well as contributing to mapping out a customer player journey for the Apex player. 

Responsibilities of the role include

Channel Coordination 

• Support the Sr. Specialist, Lifecycle Strategy in evaluating and establishing the Lifecycle messaging for Apex Legends by planning and organizing presentations, updating calendars and analyzing performance. 
• Responsible for briefing all channel content into AirTable, making sure copy, priorities and asset creation are correct
• Update Brand, Studio and Programming partners on any campaign changes.
• Analyzing dashboards, reports and presentations for findings that will help optimize future campaigns 

Customer Journey Framework (CJF) Mapping 

 

• Build Customer Journey Franchise Briefs outlining objectives, expected outcomes, timelines and deliverables.
• Help organize and coordinate CJF partner workshops and discussions by building agendas and following up with next steps. 
• Source and analyze existing VOC research, segmentation or persona profiles, channel specific research, process flows, social media feedback, consumer affairs complaint data, branding and other material that will inform the CJM build.
• Draft player profile journeys leveraging insights gathered from CFX partners for different player cohorts.

 

You'll need these skills or qualities:

Strategic. You have experience connecting several insight sources into a cohesive message

Influential: You've worked with different teams and have experience driving change, finding gaps and offering solutions

Advocacy. You're accustomed to representing the voice of the player and the team you represent

Passionate about connecting players to the entertainment that they will love

2+ years of experience in email, engagement/lifecycle marketing, content marketing or marketing technology

This will be a 12-month contract position and the role will be based in Orlando, Florida

 

City:

State:

Community / Marketing Title: Player Journey Coordinator, Lifecycle Strategy Apex Legends - Contract

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 28

Can this position be remote?: 0

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。