Player Journey Coordinator, Lifecycle Strategy Apex Legends - Contract

Requisition Number: 169088

Position Title: Contingent

External Description:

Player Journey Coordinator, Lifecycle Strategy, Apex Legends (Contractor) 

Job Description

The Player Journey Coordinator, Lifecycle Marketing will join the Lifecycle Marketing team, reporting to the Manager, Lifecycle Strategy. The Lifecycle Marketing team’s role is to increase the lifetime value of our players by delivering content at key moments in the overall player journey. The team focuses on applying behavioral data and automation tools to provide personalized messages, at scale.

You will be a part of the "EA Games" pillar, supporting the Apex Legends franchise. The ideal candidate will be able to use data and insights to come up creative content solutions to engage our players. You will help coordinate the key messages players see in our channels as well as contributing to mapping out a customer player journey for the Apex player. 

Responsibilities of the role include

Channel Coordination 

• Support the Sr. Specialist, Lifecycle Strategy in evaluating and establishing the Lifecycle messaging for Apex Legends by planning and organizing presentations, updating calendars and analyzing performance. 
• Responsible for briefing all channel content into AirTable, making sure copy, priorities and asset creation are correct
• Update Brand, Studio and Programming partners on any campaign changes.
• Analyzing dashboards, reports and presentations for findings that will help optimize future campaigns 

Customer Journey Framework (CJF) Mapping 

 

• Build Customer Journey Franchise Briefs outlining objectives, expected outcomes, timelines and deliverables.
• Help organize and coordinate CJF partner workshops and discussions by building agendas and following up with next steps. 
• Source and analyze existing VOC research, segmentation or persona profiles, channel specific research, process flows, social media feedback, consumer affairs complaint data, branding and other material that will inform the CJM build.
• Draft player profile journeys leveraging insights gathered from CFX partners for different player cohorts.

 

You'll need these skills or qualities:

Strategic. You have experience connecting several insight sources into a cohesive message

Influential: You've worked with different teams and have experience driving change, finding gaps and offering solutions

Advocacy. You're accustomed to representing the voice of the player and the team you represent

Passionate about connecting players to the entertainment that they will love

2+ years of experience in email, engagement/lifecycle marketing, content marketing or marketing technology

This will be a 12-month contract position and the role will be based in Orlando, Florida

 

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Community / Marketing Title: Player Journey Coordinator, Lifecycle Strategy Apex Legends - Contract

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 28

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。