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Global Media Manager (Contractor)

Multiple Locations: Redwood City, California, United States • New York, United States

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Requisition Number: 168039

Position Title: Contingent

External Description:

Global Media Manager

 

EA’s global media team crafts attention-grabbing experiences and opportunities that takes our stories into the lives of all players globally. We balance the art of broad media with the science of performance-based media to deliver against short- and long-term objectives informed by data and shaped by creativity.

 

The Global Media Strategy team is responsible for defining the long-term roadmap for driving growth across the portfolio while translating business objectives into actionable strategies for media. A key strategic partner to our Franchise teams helping develop strategic frameworks rooted in a thorough understanding of our audience and the media landscape.  

 

The Global Campaign Manager is the primary media lead for their respective titles and partners closely with Brand Marketing teams to align on the investment, objective, and approach for the paid media aspect of campaigns based on a defined global strategy while ensuring internal Planning and Performance Activation teams, and the global media agency, are fully briefed to deliver against this.

 

What a Global Campaign manager in Media does at EA:

 

  • Serves as Media's POC for Brand Marketing: Guides our senior brand partners through media objectives and opportunities to facilitate campaign goals, briefing, and flighting for their set of titles. Champions the media approaches and ongoing work to CFX partners

 

  • Title Media Brief & Campaign Framework: Translates the global strategy, and CFX kickoff materials, to create a focused brief defining the audience and when to invest for Planning, Activation, and Agency teams, to build the media mix and tactical plans. Responsible for keeping teams informed as inputs evolve. Manages the timeline for planning and activation process ensuring deadlines are met.

 

  • Global Media Roll-ups and Reporting: Leads the roll up of global media plans and timely reporting to the business on global campaign performance for their franchises.

 

  • Global Finance Oversight: Partners with Finance and Regional Planners to maintain the global Budget Control Document for their respective title(s); ensuring budgets by country and quarter align to the latest plan while flagging risks and opportunities for incremental and budget cuts.

 

  • Global Media Partnerships: Oversees planning and activation of larger media partnerships spanning multiple markets. Partners with Regional Planning to continually monitor marketplace to identify relevant media partners and opportunities for the franchise, spanning multiple countries or regions, while sourcing opportunities for upfront deals with the Media Partnerships Lead.

 

  • Connections Planning Matrix: Deliver optimal experiences with our content by maintaining a flighting matrix mapping message, channel, and asset variation, at a global level.

 

  • Title Expert: Provide product/franchise expertise including in-depth knowledge of business priorities at a franchise level pertinent to media and be able to share up/down and across the organization.

 

  • Develop Media Artifacts: Manage Global Media Brief, the Campaign Strategic Framework, Global Campaign Budget Oversight and Global Media Reporting and ensure all media teams are kept up to date.

 

The next great EA Global Campaign Manager also needs:

 

  • Bachelor’s degree or higher, preferably in Economics, Business, Mathematics, or Science
  • Experience in media, with knowledge of media planning, brand and DR KPIs, audience planning and optimisation, reporting, etc.
  • Proven successful media campaign management experience
  • Interest in the evolving world of data, attribution and media and campaign testing
  • Strong quantitative, analytical, and problem-solving skills
  • Knowledge of global regulation, ideal candidate has experience operating across multiple markets

 

 

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Community / Marketing Title: Global Media Manager (Contractor)

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-09-07 16:09:05.763

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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