Global Media Manager (Contractor)

Requisition Number: 168039

Position Title: Contingent

External Description:

Global Media Manager

 

EA’s global media team crafts attention-grabbing experiences and opportunities that takes our stories into the lives of all players globally. We balance the art of broad media with the science of performance-based media to deliver against short- and long-term objectives informed by data and shaped by creativity.

 

The Global Media Strategy team is responsible for defining the long-term roadmap for driving growth across the portfolio while translating business objectives into actionable strategies for media. A key strategic partner to our Franchise teams helping develop strategic frameworks rooted in a thorough understanding of our audience and the media landscape.  

 

The Global Campaign Manager is the primary media lead for their respective titles and partners closely with Brand Marketing teams to align on the investment, objective, and approach for the paid media aspect of campaigns based on a defined global strategy while ensuring internal Planning and Performance Activation teams, and the global media agency, are fully briefed to deliver against this.

 

What a Global Campaign manager in Media does at EA:

 

• Serves as Media's POC for Brand Marketing: Guides our senior brand partners through media objectives and opportunities to facilitate campaign goals, briefing, and flighting for their set of titles. Champions the media approaches and ongoing work to CFX partners

 

• Title Media Brief & Campaign Framework: Translates the global strategy, and CFX kickoff materials, to create a focused brief defining the audience and when to invest for Planning, Activation, and Agency teams, to build the media mix and tactical plans. Responsible for keeping teams informed as inputs evolve. Manages the timeline for planning and activation process ensuring deadlines are met.

 

• Global Media Roll-ups and Reporting: Leads the roll up of global media plans and timely reporting to the business on global campaign performance for their franchises.

 

• Global Finance Oversight: Partners with Finance and Regional Planners to maintain the global Budget Control Document for their respective title(s); ensuring budgets by country and quarter align to the latest plan while flagging risks and opportunities for incremental and budget cuts.

 

• Global Media Partnerships: Oversees planning and activation of larger media partnerships spanning multiple markets. Partners with Regional Planning to continually monitor marketplace to identify relevant media partners and opportunities for the franchise, spanning multiple countries or regions, while sourcing opportunities for upfront deals with the Media Partnerships Lead.

 

• Connections Planning Matrix: Deliver optimal experiences with our content by maintaining a flighting matrix mapping message, channel, and asset variation, at a global level.

 

• Title Expert: Provide product/franchise expertise including in-depth knowledge of business priorities at a franchise level pertinent to media and be able to share up/down and across the organization.

 

• Develop Media Artifacts: Manage Global Media Brief, the Campaign Strategic Framework, Global Campaign Budget Oversight and Global Media Reporting and ensure all media teams are kept up to date.

 

The next great EA Global Campaign Manager also needs:

 

• Bachelor’s degree or higher, preferably in Economics, Business, Mathematics, or Science
• Experience in media, with knowledge of media planning, brand and DR KPIs, audience planning and optimisation, reporting, etc.
• Proven successful media campaign management experience
• Interest in the evolving world of data, attribution and media and campaign testing
• Strong quantitative, analytical, and problem-solving skills
• Knowledge of global regulation, ideal candidate has experience operating across multiple markets

 

 

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Community / Marketing Title: Global Media Manager (Contractor)

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 64

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。