Director, Marketing & Communications Strategy

Requisition Number: 166876

Position Title: Director, Digital Strategy

External Description:

EA’s Marcom Strategy is the team responsible for defining the strategies that underpin our creative campaigns and consumer-facing brand behaviors. This global group of strategists, creatives, technologists, and producers define the steel threads that guide campaigns and consumer-facing content across our franchises. This involves strategic engagement from inception to execution; including franchise & brand identity, strategic narratives, content planning, creative platforms and creative direction for our assets and activations. We use both left brain and right brain thinking to boldly chase the next insight that will progress marketing in our industry and beyond.

As a Director of Marketing & Communications Strategy, you will report to our Sr Director of Marcom Strategy, and partner closely with Marcom Creative, Brand, Studio, and other cross-functional teams, across a portfolio of exciting games at Respawn, including Apex Legends.

Responsibilities:

• Partner with Brand to help bring franchise strategy to life across communications, content, and channels.
• Articulate and plan content ecosystems, consumer journeys, and connections plans across partnerships, transmedia entertainment, game launches and ongoing game support.
• Interpret quant and qual insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights, layering in cultural context and real-world trends to form a bridge between our product / brand experience and the reality of the world our players are in.
• Champion the strategies and work of the team to internal stakeholders
• Collaborate with our creative and channel teams to develop creative and content platforms for our games, along with audience personas, tone and narrative for our campaigns.
• Beyond the ideation of the creative strategy, partner with the Brand Marketing and cross-functional teams to ensure quality and integrated execution of the strategy
• Partner with our Brand Management and Studio/Game Development teams to ensure the marketing campaigns support the brand strategy and the product goals.
• Work with Brand Marketing to determine the KPIs that measure the performance of content, campaign activities, and franchise health.

Qualifications:

• 7+ years in a strategy or planning role within a creative agency or entertainment brand, entertainment franchise experience preferred.
• Able to work with teams primarily in Pacific time zone. Some regular travel may be needed for key team collaboration moments.
• A leader: Inspiring and influential voice with experience selling in creative experiences to different audiences
• A storyteller: an understanding of cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
• A creator: you drive strategy that inspires breakthrough activations and content across a variety of mediums
• You understand the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across integrated marketing channels
• Insights: an ability to interpret quant and qual data and distill the insights that best unlock creative marketing platforms.
• You have a love for the rich mythology and culture around entertainment storytelling.

City:

State:

Community / Marketing Title: Director, Marketing & Communications Strategy

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 111

Can this position be remote?: 1

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.