Director, Marketing & Communications Strategy

Multiple Locations: Los Angeles, CA, USA • Redwood City, CA, USA

Notice

This position is no longer open.

Requisition Number: 166876

Position Title: Director, Digital Strategy

External Description:

EA’s Marcom Strategy is the team responsible for defining the strategies that underpin our creative campaigns and consumer-facing brand behaviors. This global group of strategists, creatives, technologists, and producers define the steel threads that guide campaigns and consumer-facing content across our franchises. This involves strategic engagement from inception to execution; including franchise & brand identity, strategic narratives, content planning, creative platforms and creative direction for our assets and activations. We use both left brain and right brain thinking to boldly chase the next insight that will progress marketing in our industry and beyond.

As a Director of Marketing & Communications Strategy, you will report to our Sr Director of Marcom Strategy, and partner closely with Marcom Creative, Brand, Studio, and other cross-functional teams, across a portfolio of exciting games at Respawn, including Apex Legends.

Responsibilities:

Partner with Brand to help bring franchise strategy to life across communications, content, and channels.
Articulate and plan content ecosystems, consumer journeys, and connections plans across partnerships, transmedia entertainment, game launches and ongoing game support.
Interpret quant and qual insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights, layering in cultural context and real-world trends to form a bridge between our product / brand experience and the reality of the world our players are in.
Champion the strategies and work of the team to internal stakeholders
Collaborate with our creative and channel teams to develop creative and content platforms for our games, along with audience personas, tone and narrative for our campaigns.
Beyond the ideation of the creative strategy, partner with the Brand Marketing and cross-functional teams to ensure quality and integrated execution of the strategy
Partner with our Brand Management and Studio/Game Development teams to ensure the marketing campaigns support the brand strategy and the product goals.
Work with Brand Marketing to determine the KPIs that measure the performance of content, campaign activities, and franchise health.

Qualifications:

7+ years in a strategy or planning role within a creative agency or entertainment brand, entertainment franchise experience preferred.
Able to work with teams primarily in Pacific time zone. Some regular travel may be needed for key team collaboration moments.
A leader: Inspiring and influential voice with experience selling in creative experiences to different audiences
A storyteller: an understanding of cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
A creator: you drive strategy that inspires breakthrough activations and content across a variety of mediums
You understand the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across integrated marketing channels
Insights: an ability to interpret quant and qual data and distill the insights that best unlock creative marketing platforms.
You have a love for the rich mythology and culture around entertainment storytelling.

City:

State:

Community / Marketing Title: Director, Marketing & Communications Strategy

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 111

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts