VP of Global Brand Management

Requisition Number: 164915

Position Title: VP

External Description:

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together accomplished people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

You're probably familiar with many of our titles—Apex Legends, Star Wars, FIFA, Battlefield, The Sims, Need for Speed, Mass Effect and Dead Space to name but a few. We are a community of artists, storytellers, technologists working in one of the most dynamic industries today. We're building a company that thinks about the player experience at every step. We are transforming for a digital future and work as one team. We take risks and we dream big. And together, we are inspiring the way millions play every day. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields and ignite your path in any direction you choose.

OVERVIEW:

The Vice President, Global Brand Management will oversee product marketing and global brand strategy for all franchises developed by Respawn Studios, including Apex Legends, and Star Wars. You will report into the Senior Vice President, Global Brand for EA Games (non-sports).

Working in close partnership with studio leadership, you will be the business leader that sits at the intersection of product, marketing and commercial. You will help steer our product offering to players, set the overall creative vision for consumer marketing, and guide the long-term franchise strategy.

The brand leader guides the product vision through EA's Global Publishing Organization, to ensure that the consumer and product vision is reflected in all marketing, sales, digital and lifecycle activity, globally. As a senior member of EA's Marketing team, you will help lead the team, and EA's overall marketing efforts to greater innovation, speed and effectiveness.

 

RESPONSIBILITIES:

• In close collaboration with studio and leadership teams, establish a multi-year franchise plan that delivers quality and drives growth, by anticipating consumer play needs and marketplace opportunities across platforms and geographies.
• Lead the product marketing strategy and demand creation for Respawn games and live services including product/service feature sets, defining and understanding audience segments, product positioning, brand architecture, business models, launch timing and driving the brand brief throughout the business.
• Maintain partnership with licensor partners, always ensuring business agreement and collaboration.
• Ensure that data and consumer insights are used to make consumer focused decisions and power Respawn's games and services.
• Provide the Brand leadership that defines the Marketing roles, accountabilities and deliverables from product creation through live service.
• Financial responsibility for brand management and consumer marketing strategies, initiatives, and advertising related efforts for Respawn developed franchises.
• Partner with the Global Publishing Organization and Finance in forecasting and demand planning and identifying growth opportunities around the globe.
• Support the continued transformation of EA's Marketing Organization from a traditional, packaged goods-centric team to a direct to consumer, digital organization.
• Develop overarching vision for optimal player journeys that ensure cross-title incentives to build the network capabilities and ecosystem.

EXPERIENCE:

• Experience directing a department of marketing professionals, within the entertainment, online, and games industry. Experience with Action and First-Person Shooter genres is ideal.
• Launching games with direct-to-consumer digital live service business success.
• Success developing creative consumer strategies, mass market marketing ideas, brand marketing, and direct to consumer performance-based marketing.
• Broad experience within market research, product positioning, consumer promotions, online innovation and stellar creative development
• Experience working on cutting edge, leading brands that have strong consumer awareness and interest.
• Experience with digital product offerings on console, mobile and PC platforms.
• Exercise a high degree of influence and team performance of team members, managers, peers, outside agencies and executive management.
• Create exciting, break through marketing plans.
• Capability of working with senior executives.

City:

State:

Community / Marketing Title: VP of Global Brand Management

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 62

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.