User Acquisition Manager, Mobile Paid Social

Requisition Number: 164766

Position Title: Brand Manager II

External Description:

User Acquisition Manager, Mobile Paid Social

Responsibilities

• Manage, coach, and motivate a team of media buyers to operate as an outstanding media buying operation
• Brainstorm and supply relevant insights on creatives and data for several games that lead to incremental advantages in media buying or product success
• Solve ongoing performance goals
• Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap
• Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
• Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners

Requirements

• 4+ years of experience in mobile media buying / user acquisition / performance marketing
• Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
• Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats
• Experience inspiring team members at any level to achieve at an level
• BA/BS Degree in marketing/finance or equivalent Quantitative field
• Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat.
• Experience working in a metric-driven role focused on return on investment
• Passion/knowledge for video games
• Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
• Knowledge of Excel, SQL and Microsoft office / google applications
• Working knowledge and familiarity with coding languages like Python or HTML
• Comfortable managing multi million dollar budgets

This job is for you if...

• You want to be apart of an elite data-driven mobile marketing unit
• You want to be apart of building technology to help us improve the mobile advertising landscape
• You have an investor’s mindset and want to share your knowledge with others

City:

State:

Community / Marketing Title: User Acquisition Manager, Mobile Paid Social

Company Profile:

Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.

EEOText: EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano, o de cualquier otra característica protegida por ley. También consideramos candidatos cualificados con antecedentes penales, de acuerdo a la ley aplicable. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

Days Open: 46

Can this position be remote?: 1

EEO Employer Verbiage:

EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.