User Acquisition Manager, Mobile Paid Social

Requisition Number: 164766

Position Title: Brand Manager II

External Description:

User Acquisition Manager, Mobile Paid Social

Responsibilities

• Manage, coach, and motivate a team of media buyers to operate as an outstanding media buying operation
• Brainstorm and supply relevant insights on creatives and data for several games that lead to incremental advantages in media buying or product success
• Solve ongoing performance goals
• Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap
• Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
• Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners

Requirements

• 4+ years of experience in mobile media buying / user acquisition / performance marketing
• Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
• Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats
• Experience inspiring team members at any level to achieve at an level
• BA/BS Degree in marketing/finance or equivalent Quantitative field
• Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat.
• Experience working in a metric-driven role focused on return on investment
• Passion/knowledge for video games
• Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
• Knowledge of Excel, SQL and Microsoft office / google applications
• Working knowledge and familiarity with coding languages like Python or HTML
• Comfortable managing multi million dollar budgets

This job is for you if...

• You want to be apart of an elite data-driven mobile marketing unit
• You want to be apart of building technology to help us improve the mobile advertising landscape
• You have an investor’s mindset and want to share your knowledge with others

City:

State:

Community / Marketing Title: User Acquisition Manager, Mobile Paid Social

Company Profile:

Electronic Arts Inc. este o companie de divertisment interactiv, lider la nivel mondial. EA oferă jocuri, conținut și servicii online pentru console conectate la Internet, calculatoare personale, telefoane mobile și tablete.

EEOText: EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial, statut de veteran sau orice altă caracteristică protejată de lege. De asemenea, acceptăm și candidaturi calificate din partea persoanelor cu cazier, în conformitate cu legislația aplicabilă. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.

Days Open: 46

Can this position be remote?: 1

EEO Employer Verbiage:

EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial sau statut de veteran. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.