Senior Brand Strategist (Contract)

Requisition Number: 163781

Position Title: Contingent

External Description:

Senior Brand Strategist (4-Month Contract)

What we’re all about...

The newly formed brand team for Electronic Arts is less than a year into building our brand, making it one of greatest (+ fun) exercises in transformation & change management in our industry. This also means we’re still making a bit of it up as we go along. So if you’re a visionary doer, who can lead programs to sprout and thrive within change, then this might be your gig. And you’ve also caught us at the best time - the very beginning - how exciting is that? The opportunity to bring a pioneer brand back to life doesn’t come around too often… so that’s why we’re here and hopefully why you’re still reading this job description…

The Sr. Brand Strategist role will report to the Director of Brand Strategy and lead initiatives that transform the EA brand back to its once culturally iconic status. This work will include the below.

What you’ll do with us… Principle Roles & Responsibilities

Support Brand Foundation Development

• Manage EA’s brand architecture development & deployment across EA and all EA sub-brands, studio brands and product brands and the creation of new brands
• Drive the building of foundational systems that cultivate & protect EA brand equity while also unifying the EA brand experience 
• Apply strong strategic thinking & leadership skills to investigate data, formulate hypotheses, determine research needs and design the most impactful and efficient pathways for constructing EA’s brand foundations 

Plan & Lead Strategic Cross-functional Initiatives

• Translate EA’s hero brand strategy to tangible, data-informed solutions that reform the Electronic Arts brand experience across our portfolio, identity, marketing & growth initiatives
• Coordinate & lead internal stakeholders and agency partners to analyze & refine portfolio growth & positioning strategies to align with hero brand strategy & architecture
• Partner closely with EA brand identity and sub-brand teams to develop & implement an EA brand architecture

What you’ll already be great at… Qualifications

• 10+ years of professional brand strategy & management experience; at least 4 years in-house at a brand or brand consultancy/agency 
• Experience supporting high profile rebrands
• You might have a mix of experience across brand strategy and product management
• Experience working across a complex & varied portfolio

• Experience managing and supporting cross functional (dotted-line) teams and executive level stakeholders
• Analytical and problem-solving mindset                                                   
• Creative & compelling communication skills; both written and verbal
• Ability to lead and motivate change management across large, corporate organizations
• Great collaborator who thrives working with others
• Strong opinions lightly held
• Willing to get hands dirty
• Outcome and output oriented - dare we say ‘relentless’?

City:

State:

Community / Marketing Title: Senior Brand Strategist (Contract)

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 97

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.