Senior Brand Strategist (Contract)

Requisition Number: 163781

Position Title: Contingent

External Description:

Senior Brand Strategist (4-Month Contract)

What we’re all about...

The newly formed brand team for Electronic Arts is less than a year into building our brand, making it one of greatest (+ fun) exercises in transformation & change management in our industry. This also means we’re still making a bit of it up as we go along. So if you’re a visionary doer, who can lead programs to sprout and thrive within change, then this might be your gig. And you’ve also caught us at the best time - the very beginning - how exciting is that? The opportunity to bring a pioneer brand back to life doesn’t come around too often… so that’s why we’re here and hopefully why you’re still reading this job description…

The Sr. Brand Strategist role will report to the Director of Brand Strategy and lead initiatives that transform the EA brand back to its once culturally iconic status. This work will include the below.

What you’ll do with us… Principle Roles & Responsibilities

Support Brand Foundation Development

• Manage EA’s brand architecture development & deployment across EA and all EA sub-brands, studio brands and product brands and the creation of new brands
• Drive the building of foundational systems that cultivate & protect EA brand equity while also unifying the EA brand experience 
• Apply strong strategic thinking & leadership skills to investigate data, formulate hypotheses, determine research needs and design the most impactful and efficient pathways for constructing EA’s brand foundations 

Plan & Lead Strategic Cross-functional Initiatives

• Translate EA’s hero brand strategy to tangible, data-informed solutions that reform the Electronic Arts brand experience across our portfolio, identity, marketing & growth initiatives
• Coordinate & lead internal stakeholders and agency partners to analyze & refine portfolio growth & positioning strategies to align with hero brand strategy & architecture
• Partner closely with EA brand identity and sub-brand teams to develop & implement an EA brand architecture

What you’ll already be great at… Qualifications

• 10+ years of professional brand strategy & management experience; at least 4 years in-house at a brand or brand consultancy/agency 
• Experience supporting high profile rebrands
• You might have a mix of experience across brand strategy and product management
• Experience working across a complex & varied portfolio

• Experience managing and supporting cross functional (dotted-line) teams and executive level stakeholders
• Analytical and problem-solving mindset                                                   
• Creative & compelling communication skills; both written and verbal
• Ability to lead and motivate change management across large, corporate organizations
• Great collaborator who thrives working with others
• Strong opinions lightly held
• Willing to get hands dirty
• Outcome and output oriented - dare we say ‘relentless’?

City:

State:

Community / Marketing Title: Senior Brand Strategist (Contract)

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 97

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。