Senior Digital Merchandiser

Requisition Number: 161798

Position Title: Sr Digital Strategist

External Description:

The Senior Digital Merchandiser will join our Global Commercial Organization, as part of the Digital Team, a passionate global team putting players first by delivering relevant content, promotions, and amazing experiences to players everywhere.

You will be part of a team-leading the transition to digital through new business models, evolving with the dynamic landscape of the industry. As a part of this evolution, we are looking for creative individuals interested in working together at the forefront of bringing games to market, managing their life cycle, and delivering outstanding online experiences.

You will be the global leader, driving merchandising strategies for selected EA games through full life cycles. Working with internal marketing, operations, and international commercial teams, you will be an important contributor to our overall mission, by designing seamless player journeys across multiple digital channels, identifying merchandising strategies to increase conversion and engagement, and help achieve digital sales targets on PlayStation, Xbox, Nintendo, Origin and Steam stores, globally.

You will report to the Global Merchandising Lead and will be an essential contributor to the broader Global Commercial Organization.

Responsibilities: 

1. Create merchandising plans and manage display space on e-tail sites and partner programs, to maximize the reach and visibility of content and its relevance to each player segment, including personalizing content, pricing, and promotions.

2. Work with internal partners, such as Global Brand, Marketing Campaign, Strategy & Planning, Commercial and Operation teams to merchandise content and promotions on digital channels, to meet revenue and player goals.

3. Work with external partners, such as PlayStation, Xbox, Nintendo, and Steam to negotiate and implement merchandising plans and representation across their digital channels.

4. Build test and learn plans for new merchandising strategies to improve digital experience, value, and performance.

5. Work with design teams to build materials that comply with digital channel guidelines and are tightly linked with the merchandising strategy.

6. Provide weekly and monthly updates to all partners with merchandising postmortem reviews and upcoming plans.

7. Partner with internal studio and marketing teams to promote commercial messaging across all our local social and community channels.

8. Keep all merchandising trackers updated and work with partners to ensure relevant content and assets are delivered.

9. Audit weekly, EA, and competitor’s presence on digital storefronts to report observations, best practices, and evaluate the financial value of placements.

Requirements:

1. 5+ years of experience in Marketing Campaign roles, with channel or promotions marketing experience.

2. Work proactively to ensure agreement within the team and with extended partners.

3. Experience building functional partnerships on a global scale. 

4. Experience designing and optimizing digital consumer journeys/experiences and associated merchandising processes.

5. Gaming and industry knowledge or passionate about video games and familiarity with EA products and subscription services.

6. Bachelor’s degree in related field or equivalent experience.

7. Can maintain strict confidentiality with privileged information.

City:

State:

Community / Marketing Title: Senior Digital Merchandiser

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 69

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.